e& International, a division of UAE’s e& that focuses on expanding the international portfolio of top-tier digital telcos, has announced a joint venture with Circles aimed at enabling mobile network operators (MNOs) and other operators in the region to launch digital telco brands that cater to the needs of the digitally savvy generation.
This partnership will enhance e& International’s position as a technology leader in the region by leveraging Circles’ digital expertise and global operations across 13 markets in Asia Pacific and Europe
By doing so, the venture will enable e& bring the best digital solutions to its footprint across 16 markets and beyond.
Read more: UAE’s e& records consolidated revenues of $3.5 bn in Q1
Additionally, the joint venture will take advantage of Circles X, a cloud-native digital software-as-a-service (SaaS) platform that enables MNOs to deploy digital telco brands from anywhere in the world.
This platform provides an agile digital-first revenue growth engine at a fraction of the cost of traditional telcos.
Commenting on this, Mikhail Gerchuk, CEO, e& international said: “As the world becomes increasingly digital, it’s more important than ever for telcos to innovate and deliver next-generation services to meet the demands of digital native subscribers.”
“Our Circles X technology demonstrates our continuous commitment to help the MNOs connect with the digitally savvy generation and deliver the delightful digital experiences that they want and need,” said Rameez Ansar, CEO & Co-Founder of Circles.
For his part, John McEvoy is appointed as the CEO of the joint venture. He said: “Our joint venture will enable us to leverage their expertise in digital technologies and our own strengths in telecom to deliver cutting-edge solutions to meet the evolving needs of the global mobile operator community.
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