EFG Hermes ONE, a trading app from EFG Hermes, an EFG Holding company and a leading investment bank in the Middle East and North Africa (MENA), has announced the launch of its rebranded all-new seamless trading platform.
With a new brand identity, a new interface, and a range of cutting-edge features, the revamped EFG Hermes ONE is set to transform user experience and empower investors to seize control of their financial futures.
“By integrating advanced technology and a streamlined interface, we are breaking down barriers to entry, making investing simpler and more accessible than ever before for clients across our global footprint,” stated Ahmed Waly, Global Head of Brokerage at EFG Hermes.
All-in-one trading experience
The new EFG Hermes ONE application boasts a comprehensive range of better features that aim to provide users with an all-in-one trading experience. EFG Hermes ONE now includes multiple top-up and withdrawal methods, including bank transfers and mobile wallet options, to ensure seamless transactions.
The app also offers the Egyptian market’s pioneering licensed e-KYC digital onboarding process with the app being currently available in multiple markets, including Egypt and Kuwait, and soon in the UAE. This grants users access to 35 global markets through EFG Hermes’ affiliate company OLT Investment International Company, Bahrain.
“We’ve significantly improved performance and placed our customers at the core of our design process, offering robust tools and resources for seamless trading and valuable insights,” stated Mohamed Sayed Fathy, Chief Information Officer of EFG Holding.
EFG Hermes ONE has committed to making investing straightforward, breaking down financial barriers, and fostering financial literacy within the community. By harnessing user-centric technology, the app equips users with essential tools and knowledge, encouraging everyone to start investing by prioritizing simplicity and accessibility. This rebranding goes beyond a new visual identity, it signifies a renewed commitment to exceptional user experience.
Investment portfolio management made easier
Users can now access a comprehensive array of trading options, according to the rules of each market, including market price, limit price, same-day trading, margin trading, short selling and conditional alerts.
The EFG Hermes ONE platform’s new features facilitate the creation and management of investment portfolios, offering tools for stock allocation, performance tracking, and rebalancing. Additionally, deep technical stock analysis is available to assist users in making informed trading decisions.
In addition, the EFG Hermes ONE app includes customer support through calls, emails, and chatbots to ensure a secure and well-supported trading experience.
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