Muslim communities around the world consider Eid al-Adha, “the Festival of Sacrifice,” to be a major religious and social occasion. As well as being important spiritually, it now greatly affects consumer habits, shapes trends in retail and influences how families spend their money. Growing economic pressure, new technologies and updated cultural preferences are altering the way people buy goods and services ahead of Eid al-Adha 2025.
This thorough study examines recent trends, important statistics and insights on how consumers behave during Eid al-Adha in 2025, covering online purchases, festive spending, fashion, gifts and the economy.
Significance of Eid al-Adha in consumer culture
Eid al-Adha is not only a period of spiritual reflection and communal worship but also a peak season for consumer spending. The holiday is marked by traditions that involve purchasing new clothes, exchanging gifts, decorating homes, and preparing elaborate meals for family and guests. These customs drive a surge in retail activity, both online and in physical stores, as families seek to celebrate generously and uphold cultural values.
The spirit of giving and sharing is central to Eid al-Adha, reinforcing social bonds and fostering a sense of community. Retailers and brands recognize this, timing their biggest promotions and exclusive collections to coincide with the holiday season.
Digital transformation: Rise of e-commerce
Online shopping growth
In 2025, the Middle East and North Africa (MENA) region is witnessing a remarkable shift towards online shopping during Eid al-Adha. E-commerce is projected to grow by 30 percent, reflecting a broader trend of consumers embracing digital platforms for their festive purchases. This surge is driven by:
- Greater convenience and time savings
- Access to a wider range of products, including global and local brands
- Exclusive online deals, flash sales, and app-only discounts
- Enhanced user experiences through mobile apps and digital payment solutions
Mobile-first shopping
Most people looking for Eid products now use their smartphones to explore and make their purchases. You can easily use apps from Namshi, Noon and Amazon, thanks to their smooth navigation, tailored product suggestions and instant way to buy. A mobile first website helps busy families and tech users with their Christmas shopping by making it both easier and more convenient.
Key shopping categories and spending patterns
- Fashion and apparel
A favorite Eid custom is to put on new outfits. Shops put together dedicated Eid collections just for men, women and children, offering good deals on them. Namshi, H&M, Max Fashion and Noon lead the way, giving customers various holiday outfits and special deals.
- Gifts and fragrances
The demand for gifts during Eid al-Adha is expected to increase by over 150 percent compared to previous years. Popular gift choices include:
- Fragrance gift sets (especially from Amazon and Namshi)
- Jewelry and accessories
- Toys and games for children
- Home décor and kitchenware
- Home décor and festive essentials
Preparing your home for guests is a major part of Eid traditions. Home owners purchase new table, home decor and other appliances, typically during times when stores are offering them for discounts.
- Food and beverages
While the focus remains on traditional meals and the sacrificial feast, consumers are increasingly seeking gourmet treats, ready-to-eat options, and premium ingredients, often sourced online or through specialty retailers.
Shopping tips
- The best deals typically go live 1–2 weeks before Eid.
- Use promo codes and shop via retailer apps for additional savings.
Gifting: Surging demand and new preferences
150 percent increase in gift demand
The tradition of exchanging gifts is experiencing unprecedented growth, with demand expected to skyrocket by over 150 percent in 2025. This surge is attributed to:
- The ease of online gifting platforms
- Curated gift sets and personalized options
- Social media influence and peer recommendations
Popular gift categories
- Fragrance gift sets (highly popular among both men and women)
- Branded accessories and jewelry
- Tech gadgets and smart home devices
- Children’s toys and educational kits
Exclusive online deals
Today, many companies save their best promotions for those who shop on the web or through their apps such as short-lived flash sales and coupons that customers can only use in the app. As a result, both website visitors and loyal customers are rewarded.
Economic pressures and budget-conscious consumers
Selective spending amid economic challenges
While there is a lot of holiday cheer, money concerns are guiding how people shop in 2025. When goods rise in price, VAT grows and there is worry about jobs, families are becoming choosier about how they spend their money. Researchers found certain observations significant:
- A focus on affordability and practicality over luxury or fleeting trends
- Increased use of discounts, coupon codes, and price comparison tools
- A shift towards essential purchases (food, modest clothing) and away from secondary goods (electronics, high-end furniture)
Household budgeting
More than half of consumers plan to be cautious with their budgets, even for essential items like food and beverages. Spending on non-essential categories is expected to decline as families prioritize savings and financial security, according to a new research.
Mobile-first shopping and role of apps
App-driven deals and user experience
Mobile apps are leading the way for shoppers looking for Eid goods. Merchants are making deals available only through apps, sending custom messages and smoothing out the payment system to attract more shoppers on their phones.
Key mobile shopping trends
- Flash sales and limited-time offers accessible only via apps
- Personalized recommendations based on browsing and purchase history
- Integration of digital wallets and one-click payment options
- Enhanced customer support through in-app chat and AI assistants
Brand strategies and marketing innovations
Adapting to changing consumer preferences
Brands and retailers are adopting adaptive strategies to cater to more selective and budget-conscious consumers. Key approaches include:
- Launching exclusive Eid collections and bundles
- Leveraging social media influencers and user-generated content to drive engagement
- Offering flexible payment options, such as “buy now, pay later”
- Enhancing customer service and after-sales support
Sustainability and social responsibility
There is a growing emphasis on sustainability and ethical consumerism, with brands highlighting eco-friendly packaging, charitable initiatives, and local sourcing as part of their Eid campaigns.
Frequently asked questions (FAQs)
What are the biggest trends in Eid al-Adha shopping for 2025?
The biggest trends include a 30 percent surge in online shopping, a 150 percent increase in gift demand, and a strong shift towards mobile-first shopping experiences. Consumers are also prioritizing affordability and practicality in their purchases.
Which categories see the highest spending during Eid al-Adha?
Fashion and apparel, gifts (especially fragrances and accessories), home décor, and food and beverages are the top spending categories during Eid al-Adha.
How are economic conditions affecting Eid shopping in 2025?
Rising prices and economic uncertainty are prompting consumers to be more selective, focusing on essential purchases and seeking out the best deals through discounts and promo codes.
What role do mobile apps play in Eid shopping?
Mobile apps are central to the Eid shopping experience, offering exclusive deals, flash sales, and a seamless user experience that caters to busy and tech-savvy consumers.
Are there any new trends in Eid gifting?
Yes, curated gift sets, personalized gifts, and tech gadgets are increasingly popular. The convenience of online gifting platforms and social media influence are also driving new gifting behaviors.
How can brands succeed during Eid al-Adha 2025?
Brands should focus on launching exclusive collections, offering app-only deals, leveraging social media marketing, and providing flexible payment and delivery options. Emphasizing sustainability and community engagement can also enhance brand reputation.
Final word
Eid al-Adha 2025 marks a period of dynamic change in consumer behavior, shaped by digital transformation, economic realities, and evolving cultural values. The shift towards online and mobile-first shopping, coupled with a surge in gifting and an emphasis on affordability, is redefining the festive retail landscape. Retailers and brands that adapt to these trends—offering convenience, value, and meaningful engagement—are poised to thrive during this important holiday season. As consumers continue to seek ways to celebrate generously while spending smart, the future of Eid al-Adha shopping promises both innovation and tradition in equal measure.
