Emirates has introduced its inaugural Emirates World retail store concept in Southeast Asia, featuring a fully immersive Emirates experience in Manila. This new establishment signifies a pivotal moment in the airline’s dedication to the Philippines, transforming the travel retail landscape for its customers, according to a statement.
Prime location and grand inauguration
Situated at Shangri-La The Fort in Bonifacio Global City, Taguig City, this newly opened 221-square-meter retail destination was officially launched by Adnan Kazim, Emirates’ deputy president and chief commercial officer. The event was graced by the presence of the Philippines First Lady, Mrs. Liza Araneta Marcos; His Excellency Mohamed Obaid Al Qataam Al Zaabi, UAE ambassador to the Philippines; along with other esteemed guests, trade partners, and media representatives.
Commitment to customer experience
Adnan Kazim noted that the new Emirates World Store in Manila is designed to function as a comprehensive destination where customers can discover Emirates’ top-tier products and services. He emphasized that the store offers visitors an insight into the airline’s onboard hospitality and excellence, setting a high standard for retail experiences both in the Philippines and globally. He also mentioned that the Emirates World retail store is an integral part of the broader strategy to connect with customers during their travel planning, enhancing their experience in line with the brand values.
Highlighting premium in-flight luxury
A notable highlight of the new retail store is the Emirates A380 onboard Lounge display, which provides customers an up-close experience of the premium elements that characterize Emirates’ offerings in the skies, showcasing the airline’s high standards of in-flight luxury. Visitors to the store can also explore a thoughtfully curated selection of Emirates-branded merchandise and travel accessories, including the latest NBA collection for basketball enthusiasts.
Innovative technology enhancing customer engagement
The Emirates World Store is distinguished by its incorporation of smart technologies that elevate it beyond traditional travel retail environments. It features an interactive self-service screen that allows customers to effortlessly browse flight options, check availability, and more.
Strengthening ties with the Philippine market
The opening of the Emirates World Store in Manila reinforces the airline’s commitment to the Philippine market and its dedication to delivering the exceptional service that only the world’s largest international airline can provide. Emirates has previously launched its reimagined retail spaces in Dubai, Hong Kong, London, and Nairobi, with plans for additional stores to be rolled out in key markets, supported by an estimated investment of AED 100 million over the next three years as part of the airline’s retail strategy.
Read more: Emirates leads ULTRAs 2024 Awards as ‘Best Airline in the World’
Expanding service routes and capacity
Emirates commenced services to Manila in 1990 and has since expanded its offerings to include routes to Cebu and Clark. Moreover, the airline currently operates 28 weekly flights to the Philippines, providing approximately 22,700 weekly seats to and from Dubai and connecting travelers to over 140 destinations within its global network.
Enhanced connectivity through strategic partnerships
Last year, Emirates established an interline agreement with Philippine Airlines (PAL), enhancing its network to additional domestic locations in the Philippines through Manila, Cebu, and Clark. This agreement further allows PAL customers to enjoy improved connectivity to nine international destinations via Dubai, including Amman, Birmingham, Cape Town, Dammam, Dublin, Lisbon, Manchester, Muscat, and Riyadh.
Unmatched in-flight experience for travelers
Travelers flying with Emirates can expect an unparalleled experience in the skies, featuring a remarkable culinary journey with regionally inspired multi-course menus crafted by a team of award-winning chefs, complemented by a diverse selection of premium beverages. Customers can unwind with over 6,500 channels of meticulously curated global entertainment content, including movies, TV shows, music, podcasts, games, audiobooks, and more, all available through ice, Emirates’ acclaimed inflight entertainment system.
