As Emirates gears up for a new era of growth, over 850 of the airline’s commercial team members from around the world convened in Dubai this week for the Passenger Sales Conference 2024 under the banner of ‘Next Era – Equip, Embrace, Excel’. This biannual event was the airline’s largest-ever commercial gathering.
The conference has become a platform for the airline’s executive commercial leadership to engage and inspire teams around their strategy and vision for the future. This comes as Emirates ramps up its fleet, network, and products, and readies itself for the next ‘era’ poised for even more growth.
Emirates’ future plans
During his participation, Adnan Kazim, deputy president and chief commercial officer of Emirates airline, said: “We have big plans for Emirates, and the Passenger Sales Conference lays out the blueprint around how we will collectively activate commercial pathways and execute on the company’s strategic growth plans – through recalibrating our strategies, seizing emerging opportunities, developing new products, bolstering team dynamics and leveraging the latest technologies.”
Kazim added that the Emirates faces several challenges and turned disruptions into advantages by moving towards every opportunity available to achieve outstanding results.
“Our growth trajectory will accelerate in the coming years in line with Dubai’s D33 ambitions, and our teams are focused and committed to continue generating extraordinary value for the business,” he added.
Key areas of growth
During the first day, Kazim set the scene with his bold vision for the commercial organization. He outlined how teams will collectively work to capitalize on every growth opportunity to maintain the airline’s competitive edge and global leadership.
Nabil Sultan, executive vice president of Passenger Sales and Country Management, kicked off the second day by outlining the airline’s passenger sales strategic priorities. Strategic discussions around the future of revenue management, loyalty, and B2C sales were also at the forefront. The conference also included a fireside chat around the Emirates and flydubai partnership with Adnan Kazim, and Ghaith Al Ghaith, CEO of flydubai.
On day three, Boutros Boutros, executive vice president, Corporate Communications, Marketing and Brand, grabbed the spotlight with a focus on the iconic Emirates brand. Boutros outlined how the brand will play a key role in reaching and inspiring new audiences in line with the airline’s growth aspirations. Dubai Aviation Engineering Projects also provided an update on Al Maktoum International Airport’s master plans and construction progress.
Advancing D33’s ambitious goals
The fourth and final day highlighted the emirate of Dubai, with insights around future plans and forward-looking initiatives to ensure the city maintains its competitive edge. Speakers also discussed how Dubai is inching closer to its D33 ambitions of becoming one of the top three cities to live, work and invest.
Helal Saeed Al Marri, director general of Dubai’s Department of Economy and Tourism, addressed teams around the next phase propelling Dubai’s growth. Hoor Al Khaja, SVP International Operations at Dubai’s Department of Economy and Tourism outlined strategic growth opportunities and potential synergies to drive more visits into the city. A high-level panel followed including experts from across Dubai’s tourism and economic ecosystem.
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Emirates sees exponential growth
The last financial year saw Emirates hitting new record profits and revenue as it expanded its operations around the world to meet strong demand for air travel. To ensure it continues to deliver on its ‘Fly Better’ value proposition, Emirates has set out to refurbish over 200 A380 and Boeing 777 aircraft as part of its multi-billion-dollar investment to deliver best-in-industry products that elevate the customer experience in the skies.
The airline has also expanded its network with the addition of Bogota and Madagascar over the past few months and has deployed refurbished A380 and Boeing 777 aircraft with refreshed cabins, including Premium Economy, to 18 cities.
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