Emirates Post Group Company (EPG) has introduced its new brand identity, 7X, at an exclusive event held in Dubai’s Madinat Jumeirah. This unveiling signifies a strategic advancement for the company, positioning it as a frontrunner in the constantly evolving landscape of global trade, transport, and logistics.
The name 7X holds symbolic significance as it represents the connectivity of the seven emirates to the seven continents and across the seven seas, demonstrating a commitment to facilitating a world in motion. Additionally, this strategic shift seamlessly aligns with the company’s ambitious five-year plan, which focuses on achieving operational excellence, digital transformation, customer-centricity, fostering strategic partnerships, and fostering sustainable growth.
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Strong returns on investments
With renowned entities like Emirates Post, FINTX, and EDC falling under its umbrella, 7X aims to generate strong returns on investments across all projects. Moreover, the new strategy places innovation at its core, nurturing a network of trade, transport, and logistics solutions to create an efficient, dynamic, and future-ready ecosystem. Its objective is to drive growth by establishing a resilient business model that encompasses the group’s strategy pillars: Protect, Transform, and Expand.
Upholding the highest standards of excellence
Badr Salim Sultan Al-Olama, chairman of 7X, said: “With the launch of our Group’s new strategy and identity, we aim to connect and enable a world in motion, deriving our vision from the global stature enjoyed by the UAE and its pivotal role as a connecting the world. This achievement underscores our pioneering endeavours to support the national economy and solidifies our position as a driving force dedicated to empowering, connecting, accelerating, and sustaining the growth of trade, transport, and logistics. in addition to uphold the highest standards of excellence.”
Revolutionizing the industry with fintech integration
The company’s new strategy aims to reinforce its presence on a global scale and make a positive impact on the communities it serves. With the brand identity of 7X, the company strives to contribute even more to the UAE’s vision of smart communities by leveraging a global network that harnesses technology and collaborative efforts to improve operational efficiency worldwide.
Furthermore, the strategy establishes higher benchmarks for quality, speed, reliability, and transparency in postal and express delivery services. Also, it responds to evolving consumer needs by integrating Courier, Express, and Parcel (CEP) services with fintech solutions, bringing about a revolution in the industry.
Enriching value through the ‘7X’ brand
Commenting on the launch of the new identity and its transformation strategy, Abdulla Mohammed Alashram, Group CEO of 7X, stated, “In this historic step, we embark on a new chapter under the ‘7X’ brand, signifying our unwavering commitment to delivering exceptional customer experiences and enriching their value. Our rich legacy and growing experience in the UAE and the region have always been pillars of our socio-economic evolution, in line with the national vision for digitization, e-commerce, logistics, and financial integration. We pledge to continue our technological and sustainable investments, affirming our environmental responsibility and dedication to innovation that aligns with market dynamics.”
Alashram, added, “Our new strategy aims to reinforce our core operations and enhance their stability while focusing on achieving operational excellence through improved efficiency and productivity. This strategy not only highlights the expansion and diversification of our portfolio but also reflects our resolve to drive innovation in an ever-evolving sector.”
Shaping an interconnected trade and logistics environment
With a focus on innovation and sustainable practices, the Group aims to achieve not only economic growth but also make a positive impact on the environment and society. Also, by forging strategic partnerships and consistently investing in digitalization, 7X is positioned to play a crucial role in shaping a more interconnected, resilient, and inclusive global trade and logistics environment.
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