Abu Dhabi Businesswomen Council has established a cooperation agreement with Publicis Groupe Middle East to unveil a new initiative, “Ra’idah,” which is specifically focused on empowering women entrepreneurs in Abu Dhabi. Ra’idah is a year-long program specifically crafted to accelerate the success of women entrepreneurs by providing them with essential skills and tools, especially in digital and social media marketing, aimed at propelling business growth.
Asma Al Fahim, chairwoman of Abu Dhabi Businesswomen Council, stated that under the terms of the agreement with Publicis Groupe, the program will assist 10 women entrepreneurs during its first year. The collaboration will also include interactive workshops and advanced training sessions, equipping participants with vital skills and professional networks necessary for sustained entrepreneurial success.
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Commitment to driving entrepreneurship
Basil Kakish, CEO of Publicis Groupe Middle East & Türkiye, remarked, “Through this partnership, we aim to equip women entrepreneurs with the skills, knowledge, and resources necessary to scale their businesses. We are honored to support Abu Dhabi’s vision of fostering entrepreneurship and to work alongside the Abu Dhabi Businesswomen Council in expanding knowledge and unlocking new opportunities for women in business.”
