Fund boost: Sheikh Mohammed allocates AED150 mn to support influencers, content creators

And a permanent headquarters for year-round support
Fund boost: Sheikh Mohammed allocates AED150 mn to support influencers, content creators
Sheikh Mohammed bin Rashid Al Maktoum (Photo Credit: WAM)

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Ruler of Dubai, has announced a fund of AED150 million to support content creators and influencers. Sheikh Mohammed also said a permanent headquarters for influencers would be created.

“Today we issued directives to allocate a fund valued at AED150 million to support content creators and transform the digital media sector,” Sheikh Mohammed said, according to state news agency WAM. “We also instructed the establishment of a permanent influencers’ headquarters that provides year-round support.”

“These steps align with our ongoing investment in creative talents who will write new inspiring stories that will add to the UAE’s influential media presence on the global stage. Impactful media reflects the past and provides inspiration for the future,” Sheikh Mohammed added.

Sheikh Mohammed’s comments came as Dubai hosted the 1 Billion Followers Summit, a gathering of some of the world’s top social media influencers and content creators, on Wednesday. The two-day summit, taking place at Emirates Towers and Dubai’s Museum of the Future, features at least 3,000 attendees, 100 speakers, and more than 300 companies from the technology and social media landscape. The new headquarters, a collaboration between the UAE Government Media Office and the New Media Academy, aim to bring together top influencers and content creators.

Read more: Using social media influencers to grow your business

Sheikh Mohammed fund
Attendees enjoy the 1 Billion Followers Summit (Photo Credit: 1 Billion Followers Summit)

Supporting creators

The AED150 million fund aims to support the development of creative and impactful content, help content creators hone their skills, and introduce the UAE story, its achievements, and cultural contributions to global markets, WAM reported. The fund also aims to attract investment in new media.

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