Global well-being and retail conglomerate GMG announced on Wednesday a landmark partnership with Amazon to transform the online shopping experience for customers across the MENA region. This partnership aims to provide customers with incredible prices and deals across a wide selection from GMG’s key categories, including Sports, Health & Beauty and Everyday Goods.
“This partnership with Amazon represents a pivotal chapter in our digital commerce strategy. As consumer behaviors evolve, we are committed to delivering exceptional experiences driven by technology, speed and relevance,” said Mohammad A. Baker, deputy chairman and CEO of GMG.
GMG accelerates omnichannel strategy with Amazon support
As part of the collaboration, GMG and Amazon will enable faster delivery of high-demand products across grocery, lifestyle and wellness categories. The partnership will expand access to globally recognized and trusted brands from the GMG portfolio, catering to rising demand for fast, convenient and quality-focused services – all through the trusted Amazon shopping experience customers have come to know and love.
“With the Middle East’s e-commerce market projected to reach $50 billion by 2025, this collaboration is timely and strategic. Together, we will establish an unparalleled e-commerce experience that embodies the dynamism and ambition of the retail sector in the Middle East,” added Baker.
Over the course of this agreement, GMG will accelerate its omnichannel strategy by harnessing Amazon’s best practices in Artificial Intelligence (AI), logistics and customer service technology. This move supports GMG’s vision of combining its strong physical retail presence with seamless digital experiences to shape the future of retail in the region.
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Partnership supports building dynamic online retail landscape
For its part, Amazon continues to elevate the customer offering across the region through expanded product selection and convenient delivery options as fast as same-day, all backed by a reliable shopping experience. With a diversified retail footprint and a growing digital presence, GMG’s partnership with Amazon in the region signals a shared vision to further build a dynamic online retail landscape that delivers speed, convenience and quality at scale.
“By combining Amazon’s online retail expertise with GMG’s diverse portfolio, we are making it easier for customers across the region to access the brands and products they love. Together with GMG, we look forward to delighting millions of customers across MENA with this exciting new offering,” said Ronaldo Mouchawar, vice president, Amazon Middle East, Africa, and Turkey.
GMG’s latest expansion builds on the strength of its diversified business divisions. GMG Sports operates over 650 stores and represents more than 90 brands, including its own home-grown concepts. GMG Everyday Goods manages six retail concepts, with over 60 stores, some of the most popular exclusively distributed brands, and 10 proprietary brands.
Meanwhile, GMG Health & Beauty oversees more than 105 stores, featuring some of the best distributed brands in the well-being sector and four of its own concepts. This agreement underscores GMG’s broader mission to inspire healthier and more active global communities through innovation, accessibility and purpose-driven partnerships.
