Today’s media landscape is vastly different from what it was decades ago. As one of the industries that has been digitally transformed, media professionals and emerging content creators must adapt to changing times and evolving audience preferences. Recognizing this, the Dubai Press Club (DPC) launched the Dubai Content Creators Program in November of last year. The program’s goal is to teach participants essential skills for creating compelling digital content.
The initial phase involves the launch of the Economic Content Creators Program in partnership with the UAE Ministry of Economy and prominent financial media organizations. It aims to improve the participants’ economic literacy.
In this interview, Maryam Al Mulla, acting director of the DPC, talks about the vision behind this landmark initiative, its expansion, and how it supports economic growth.
What inspired the Dubai Press Club to launch the Dubai Content Creators Program?
DPC launched the Dubai Content Creators Program to equip emerging media talent and content creators with advanced skills to create impactful digital content. This initiative reflects Dubai’s commitment to developing the region’s media and fostering innovation in content creation.
Why was economics chosen as the focus for the first phase of the Dubai Content Creators Program?
Economics was selected as the focus for the first phase of the Dubai Content Creators Program to address the growing demand for accurate and engaging economic content in the digital media space. By empowering content creators with economic literacy and reporting expertise, the program seeks to enhance the quality of economic information available to the public, contributing to a more informed and knowledgeable society.
How does the program align with Dubai’s vision to become one of the top three urban economies by 2033?
The program aligns with the goals of the Dubai Economic Agenda D33: To double the size of the emirate’s economy and consolidate its position as one of the world’s top three global cities over the next 10 years.
By enhancing the economic literacy of participants and equipping them with the latest trends in economic reporting, the initiative plays a critical role in disseminating reliable and engaging information and helps build a more informed community. This further aligns with Dubai’s vision of fostering innovation and creating a knowledge-driven economy that attracts investments and drives sustainable growth.
How does the partnership between the Ministry of Economy and Dubai Media Council reflect broader UAE strategies for media and economic development?
The partnership between the UAE Ministry of Economy and the Dubai Media Council exemplifies the UAE’s integrated approach to media and economic development. It also highlights the pivotal role of media in showcasing the UAE’s thriving business environment and investment opportunities, drawing global attention to the nation’s economic progress and transformative growth.
Diving into the program, what strategies are being taught to help creators engage with audiences through innovative and dynamic content?
The program offers comprehensive training covering storytelling, creative writing, audience engagement strategies, multimedia design, and production skills. Participants learn to craft engaging narratives, design content for digital platforms, and utilize multimedia elements like infographics and videos to enhance message delivery, thereby effectively engaging audiences with innovative and dynamic content.
How does the Dubai Content Creators Program ensure inclusivity and diversity among participants and their content specializations?
The Dubai Content Creators Program welcomes participants from a wide range of nationalities, professional fields, and creative disciplines. It curates a platform for creators specializing in diverse content areas, including economy, technology, business, culture, sports, and health. This approach highlights Dubai’s diverse character, showcasing a variety of voices and perspectives in the digital media space.
What role do emerging technologies like AI, big data, and immersive media such as AR/VR play in advancing content creators?
Emerging technologies like AI, big data, and immersive tools such as AR/VR are pivotal in redefining the content creation landscape. AI enhances personalization and audience targeting, while big data offers creators actionable insights into trends and audience behavior. AR/VR introduces immersive storytelling opportunities, enabling creators to deliver engaging, interactive experiences. These tools empower content creators to innovate, stay attuned to evolving audience demands, and enhance the quality and impact of their work.
What challenges does Dubai’s media landscape face, and how does the Dubai Content Creators Program address them?
The evolving media landscape faces challenges such as rapid technological advancements and competition within a globalized digital ecosystem. The Dubai Content Creators Program further addresses these challenges by offering advanced training workshops, fostering collaboration between creators and industry experts, and promoting the adoption of cutting-edge technologies. Moreover, by focusing on ethical and impactful content creation, the program ensures creators contribute meaningfully, aligning with Dubai’s vision and resonating with audiences locally and globally.
How does the Dubai Content Creators Program plan to expand its focus across other sectors or areas? What are the next steps after the Economic Content Creators Program?
Following the Economic Content Creators Program, the Dubai Content Creators Program plans to expand its focus to other sectors, including culture, sports, society, health, and tourism. Each phase will further provide specialized media training tailored to the specific needs of these fields, aiming to develop a new generation of content creators equipped to navigate future challenges in the media industry and contribute to Dubai’s position as a global hub for media innovation.
