The ‘Invest in the Emirates’ campaign has successfully extended its global reach through a series of high-visibility outdoor advertisements in major cities including Cannes, Zurich, New York, London and Paris. With 754 billboards in key global cities, the campaign is expected to generate over 200 million impressions.
The campaign seeks to position the UAE as a premier destination for investment, offering an ideal environment for economic growth and innovation.
Earlier this month, the UAE launched the ambitious campaign, extending a global invitation to the world’s top innovators, talents and entrepreneurs to explore the opportunities within the country’s dynamic business landscape. Featuring Idris Elba, the initiative invited entrepreneurs and business leaders to bring their ideas to the UAE.
Global business and investment hub
These advertisements emphasize the UAE’s role as a global center for economic opportunities. It also promotes the country’s advantageous business environment, which includes complete tax exemptions, 100 percent foreign ownership, and a flexible legislative framework that supports innovation and investment.
The ‘Invest in the Emirates’ campaign’s presence at the 2024 Paris Olympics was particularly noteworthy. It included 365 billboards in metro stations, reaching over 80 million global impressions. This presence leveraged one of the most prestigious global events to highlight the UAE’s investment potential and reaffirm its position as a global economic leader.
BRING YOUR IMPOSSIBLE TO THE EMIRATES 🇦🇪 pic.twitter.com/XWmJadtyTm
— HH Sheikh Mohammed (@HHShkMohd) September 16, 2024
London presence
In London, the ‘Invest in the Emirates’ campaign took a futuristic approach with moving billboards on buses, displaying messages such as ‘The UAE is launching flying taxis in 2026’. This demonstrated the UAE’s commitment to pioneering advancements in smart transportation, inviting investors to be part of the nation’s futuristic initiatives.
The campaign also made a significant impact during the 2024 F.A. Community Shield match between Manchester United and Manchester City, with advertisements reaching a record-breaking audience of 223.7 million viewers.
Platform for innovation
The ‘Invest in the Emirates’ campaign also capitalized on its presence at the Cannes Lions Festival of Creativity. It captured the attention of the world’s top creative talents and positioned the UAE as a hub for innovation. This engagement further reinforced the UAE’s commitment to fostering creativity across industries.
The campaign’s reach also extended to major airports in Zurich, Geneva, Munich, New York and Heathrow coinciding with the United Nations General Assembly. This strategic positioning ensured that the UAE’s message reached influential global business and political leaders.
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