Several real estate developers participating in the 21st edition of the International Property Show (IPS) 2025 highlighted the importance of this event as a strategic platform to present their real estate projects and explore growth opportunities in Dubai’s property market. This market continues to strengthen its position as a global hub for investment and sustainable development, fueled by strong demand and innovative initiatives, WAM reported.
Record sales and ambitious targets
Andrea Nucera, managing director of Reportage Properties Group, revealed that sales exceeded $1 billion during the first quarter of 2025, with a target of reaching $3 billion by year-end. The Dubai market accounts for 35 percent of the company’s total sales in the UAE, which exceeds $1.2 billion. Reportage is showcasing several notable projects at the exhibition, including the “Verdana” project in Dubai Investments Park, “Rakan”, “Reportage Hills”, and “Barari”, along with completed projects and two new towers. The company is dedicated to developing mid-range housing units at competitive prices while maintaining a focus on innovation.
Kamran Farooq, chief commercial officer at Samana Developers — ranked as the seventh-largest real estate developer in Dubai last year — affirmed at IPS 2025 the company’s commitment to keeping pace with the rapid momentum observed in Dubai’s real estate sector. He noted that Samana is showcasing a new project inspired by the Maldives during its participation, highlighting the diversity of the buyer base, particularly from international markets. This trend further enhances Dubai’s appeal as a stable investment destination, even amidst challenges faced by some global economies.
Positive market outlook for 2025 and 2026
Farooq expects the market to experience strong growth in 2025 and 2026, with continued demand for projects offering reasonably priced units and flexible payment plans. He also emphasized that healthy competition supports market balance, although caution is required with some newly emerging companies.
Innovation and sustainability in real estate development
In the context of innovation and sustainability, Marwa Nahlaoui, general manager of Diamond Developers (a subsidiary of SEE Holding), unveiled during IPS 2025 the “Sustainable City 2.0” project. This initiative represents the next generation of smart, sustainable cities, built on artificial intelligence to enhance infrastructure efficiency and quality of life in future communities. She stated that the project comes ten years after the launch of the first Sustainable City in Dubai, noting that the success of previous experiences in Dubai, Sharjah, Abu Dhabi, and Oman has fostered strong client trust, leading to early interest in “Sustainable City 2.0”.
Nahlaoui affirmed the company’s commitment to offering competitively priced units aligned with market rates, adding that the project reflects Diamond Developers’ vision to lead in smart and sustainable urban development.
