Bridgestone, a global leader in tires and sustainable mobility solutions, reaffirmed its leadership in driving sustainable mobility through advanced technologies during its participation in the 30th ITS World Congress in Dubai as the innovation partner.
During the event, Bridgestone highlighted its commitment to sustainable mobility by focusing on accelerating the adoption of electric vehicles (EVs) and other eco-friendly transportation solutions.
“As electric cars and eco-friendly solutions become critical in cutting emissions and decarbonizing the transportation sector, we take pride in leading the shift to a more sustainable transport ecosystem,” stated Jacques Fourie, president of Bridgestone Middle East and Africa.
Industry shifts to greener transportation systems
The latest ITS World Congress brought together global leaders in mobility, technology and policy to discuss the future of Intelligent Transportation Systems (ITS). Bridgestone had an opportunity to present its state-of-the-art innovations and provide insights on the industry’s shift to greener, more efficient transportation systems at the event.
“We look forward to carrying out the ground-breaking work with our partners in the MEA region to advance sustainable mobility and encourage innovation in the industry,” he added.
Attendees at the congress also had the opportunity to learn about the company’s latest advancements in tire technology.
“Our participation at the ITS World Congress 2024 exhibits our steadfast commitment to developing cutting-edge solutions that not only meet the evolving needs of the industry but also promote a sustainable future,” added Fourie.
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Catering to mobility sector’s evolving needs
Over the years, Bridgestone has built an exceptional range of advanced, high-performing tires that cater to the constantly evolving demands of the mobility sector. In light of Bridgestone’s dedication to shaping the future of mobility, the company forges key alliance, which include various industry and sustainability collaborations as well as original equipment manufacturer (OEM) business partnerships.
More than 60,000 customers worldwide also rely on Bridgestone’s Webfleet fleet management solution to increase productivity, support drivers, improve safety, maintain compliance, and operate more sustainably.
With mobility solutions that rely on data, Webfleet’s launch in the UAE has paved the way for a more sustainable future, seamlessly integrating with the company’s E8 commitment. These advancements support Bridgestone’s goal of creating an intelligent, connected transportation system that uses data-driven technologies to decrease the environmental impact of transportation systems around the world.
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