UAE’s retail conglomerate Majid Al Futtaim (MAF) partnered with global blockchain and cryptocurrency infrastructure provider Binance partnered to unlock Web 3.0 capabilities for customers across the MENA region.
The partnership will allow MAF to utilize Web3 to future-proof the company and benefit millions of clients.
Moreover, the agreement will see the two cooperate on a number of blockchain projects, including listings of NFTs on Binance’s marketplace, the creation of a digital wallet infrastructure to hold virtual assets from multiple platforms, and the integration of Binance Pay – allowing customers to purchase with virtual assets at Majid Al Futtaim’s various destinations.
Binance’s CEO and Co-Founder, Changpeng Zhao, commented on the agreement, stating that incorporating Web3 technology would offer users new inventive ways to connect with the company’s brands as well as new methods to pay.
