Abu Dhabi-based investment holding company Multiply Group completed on Wednesday its first major investment in Europe with the acquisition of a majority stake in Tendam, Spain’s second-largest apparel group by market share. The transaction, valued at AED5.6 billion ($1.52 billion) enterprise value, positions Multiply Group as a key player in the global retail and apparel landscape.
The group now has a majority interest of 67.91 percent in Castellano Investments, the owner of Tendam Brands S.A.U. and other subsidiaries, with Llano Holdings and Arcadian Investments, the corporate investment vehicles for CVC Funds and PAI Partners, remaining minority shareholders.
“This acquisition marks Multiply Group’s strategic entry into the retail and apparel sector. By securing a controlling interest in a leading omnichannel platform, we are investing in a future-focused, high-performing business model backed by an outstanding management team,” said Samia Bouazza, group CEO and managing director of Multiply Group.
Deal doubles Multiply’s operational EBITDA
The Tendam deal doubles Multiply’s operational EBITDA post-consolidation and expands its model to acquire standout businesses, unlock potential through capital and tech and deliver sustained market leadership. The group noted, however, that the acquisition of Tendam’s businesses in Bosnia and Herzegovina will not become effective until it is authorised by the relevant competition authority, which is expected to be received shortly.
As one of Europe’s leading omnichannel apparel groups, Tendam operates more than 1,800 points of sale and runs successful digital loyalty programs in over 80 markets, including Spain, Portugal, France, the UAE and Latin America, making it well-positioned in the evolving retail landscape.
The company’s diversified portfolio of 12 established brands caters to multiple customer segments through its leading fashion brands such as Women’secret, Springfield, Cortefiel and Pedro del Hierro, among others.
“Today we are starting a new era. Together, shareholders and management team, will fully deploy the Tendam potential, extending our brands to new formats, markets and channels supported by advanced artificial intelligence and digital technology, delivering stronger growth and profitability through a unique, unrivalled omnichannel brand ecosystem,” said Jaume Miquel, chairman and CEO of Tendam.
Multiply to lead Tendam’s expansion
Since 2020, Tendam has recorded steady, quarter-on-quarter growth, strengthening its business model in core markets while expanding its international presence. At the end of June 2025, the company reported last twelve months sales of $1.64 billion and EBITDA post-IFRS 16 of $399.25 million.
With this investment, Multiply Group deepens its investments in consumer-focused industries and establishes a presence in the retail and apparel sector, with Tendam becoming a platform business under Multiply’s Retail & Apparel vertical.
Multiply will lead the next growth phase of Tendam. This growth is predicated on further international expansion across Europe, Latin America, and the Middle East. Embedding AI across all aspects of the business, from sourcing to customer operations, will support this growth journey and will leverage the digital infrastructure the company already has in place. In addition, Multiply will support the business on targeted M&A to introduce new brands and categories.
“With our expertise in creating synergies, deploying AI, and driving strategic M&A, we are poised to accelerate growth and unlock long-term value for our shareholders. From a strategic standpoint, the acquisition offers Multiply Group a significant opportunity to leverage Tendam’s strong brand platform and proven performance to drive future growth, supported by favourable consumer tailwinds in the global apparel retail market,” added Bouazza.
