Hisense, a leader in consumer electronics and home appliances, has announced a strategic MEA partnership with Real Madrid, one of the world’s most iconic football clubs, in Dubai.
The alliance not only strengthens the connection of Hisense and Real Madrid with their MEA fanbase but also marks a significant milestone for both organizations as they aim to deliver unparalleled fan engagement over the next three years.
Unforgettable moments
The partnership will encompass Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España, which will be held in Saudi Arabia. Fans in the region will experience deeper connections with the club.
As part of the collaboration, Hisense and Real Madrid will also launch a limited-edition co-branded 100-inch TV, designed to elevate the home viewing experience. The partnership will also introduce initiatives aimed at enriching fans’ engagement with the sport and its broader cultural context, leveraging Real Madrid’s global appeal and Hisense’s technological expertise.
Captivating fans
Renowned for its global success and passionate fanbase, Real Madrid continues to captivate millions in the MEA region. With a roster featuring global icons like Kylian Mbappé, Vinícius Júnior and Jude Bellingham, alongside a rich history of legendary players such as Cristiano Ronaldo, David Beckham and Zinedine Zidane, the club continues to solidify its status as a sporting powerhouse.
The Dubai event was attended by Hisense MEA president Jason Ou, vice-president Ismail Al Hurani, regional marketing director Fazalur Rahman, and FIFA legend ambassador and former Real Madrid player Michel Salgado.
Shared commitment
The partnership also highlights the shared vision of excellence between Hisense and Real Madrid. By combining Hisense’s innovation and quality with Real Madrid’s pursuit of success, both brands aim to create a powerful synergy that will captivate audiences and drive growth in the MEA region.
“Partnering with Real Madrid, a club with a rich history and passionate fanbase, aligns perfectly with our strategy to connect with consumers through sports sponsorship and elevate the Hisense brand. We look forward to providing MEA fans with engaging experiences and enhancing the football viewing experience through cutting-edge technology,” said Jason Ou, president of Hisense MEA.
Building on successful collaborations with UEFA Euro and the FIFA World Cup over the past decade, this partnership further deepens Hisense’s connection with communities.
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