New UAE startup to facilitate connection between foodies, foodpreneurs
Abu Dhabi-based venture builder, Hatch & Boost Ventures, ADGM, A joint venture between Crescent Enterprises and hatch & boost, has announced the launch of BreakBread, a Foodtech startup that aims to provide a digital marketplace and hub for curated home-cooked dining experiences, in addition to facilitating the connection between foodies and foodpreneurs.
Centered around the idea that ‘food is best-experienced home-cooked and shared’, BreakBread provides customers with an entryway into supper club dining through a platform that is already home to over 100 vetted hosts with diverse menus to try across the UAE.
Customers who get on the platform can choose from a wide variety of supper club options and diverse cuisines, all curated by talented hosts. The hosts on the platform are either home or professional chefs who are passionate about creating authentic, live dining experiences, while also telling a story about the origin of the food, and the culture it stems from. The environment that is created by each host is safe, and friendly, and encourages conversation and connection.
While making supper clubs more accessible to customers, a key objective of the platform is to act as a launchpad for foodpreneurs to scale their supper club businesses. By registering as a host on BreakBread, foodpreneurs who have a passion for cooking will be able to generate exposure, grow their customer base and have access to marketing through a network that attracts foodies everywhere.
The MENA region’s food scene is currently thriving. Offline food services – dining out – are back on the rise, and they are expected to reach $70 billion in 2025.