P.O.B1 Properties, the newly established real estate development division by Saif Al Ghurair Real Estate Group (SAGRE), recently announced the launch of its inaugural project, Serenova, a community-driven residential project in Dubai Silicon Oasis.
The new project reflects P.O.B1 Properties’ commitment to addressing the growing demand for urban convenience in Dubai’s key growth areas, while creating sustainability and long-term value in real estate investment.
“P.O.B1 Properties represents a new strategic direction for the SAGRE Group, focusing on growth and innovation in Dubai’s fast-changing real estate landscape in line with the ‘Dubai 2040 Urban Master Plan’. With Serenova, we will showcase this fresh approach and our commitment to deliver destinations that appeal to evolving customers within Dubai’s new neighborhoods,” stated Ghaith A. Shocair, CEO of P.O.B1 Properties, and CEO and board member of SAGRE Group.
222 premium apartments
Set for completion in Q2 2027, Serenova, the $56 million first residential project for sale, spans across an expansive 7,850 sqm plot. It offers flexible living spaces that blend modern comfort with serene living to meet the evolving needs and preferences of families and young professionals.
Serenova offers 222 apartments, ranging from spacious studios to one-, two-, and three-bedroom apartments. Moreover, it will include elegant premium two-bedroom apartments and exclusive four-bedroom penthouses. Its architectural design prioritizes open spaces, panoramic views of Dubai’s skyline, and forward-thinking layouts that balance privacy and comfort.
Access to key highways
Strategically located in one of Dubai’s fast-growing residential and business hubs, Serenova will have easy access to key highways, including Al Ain Road, Sheikh Mohammed Bin Zayed Road, and Emirates Road. Moreover, it is conveniently close to Dubai International Academic City.
Serenova will also benefit from Dubai Metro’s upcoming Blue Line project. A station happens to fall in close proximity to the project, offering greater connectivity and ease of transport for residents.
Generous outdoor living spaces and amenities
The apartments will feature private balconies or spacious terraces with stunning views of Dubai’s skyline. They will also offer generous outdoor living spaces to enjoy with family and friends.
Moreover, a range of premium amenities will elevate everyday living, including a landscaped courtyard with spacious outdoor gardens. The development also features two family and children’s pools, a rooftop skyline pool for adults, sunset terraces, a wellness court, and a rooftop gym and fitness center. Residents will also benefit from 24/7 concierge services and comprehensive security.
Read: Aldar completes redevelopment of Al Hamra Mall in Ras Al Khaimah
Attracting global investors
P.O.B1 Properties appointed Engel & Völkers as the exclusive brokerage agency for the Serenova project. With over 1,000 offices globally, they will leverage their vast international network to attract buyers and investors through roadshows and their agent connections, as well as access to the local brokerage community.
P.O.B1 Properties is built on the legacy of its parent company, Saif Al Ghurair Real Estate Group (SAGRE), known for its long-standing excellence in real estate development, with a portfolio of over 1,800 residential units, offices, and pioneering retails projects.
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