Riyadh is gearing up to host the third edition of the Saudi Tourism Forum from January 7 to 9 at Roshn Front. This event is organized in collaboration with the Ministry of Tourism, the Saudi Tourism Authority, and the Tourism Development Fund, operating under the theme “To Discover.”
This year’s forum will serve as a vibrant platform designed to showcase new and distinctive tourist destinations throughout the Kingdom, providing visitors with innovative experiences while highlighting Saudi Arabia’s varied tourism potential. With more than 100 exhibitors participating, the forum will offer an extensive venue to explore the latest advancements in the tourism sector, highlight significant investment initiatives, and promote skill development and partnerships to stimulate tourism growth.
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Commitment to cultural heritage
Eng. Hamza Nasser, chief executive officer of 4M Event and the Chairman of the Forum’s Organizing Committee, underscored the forum’s importance in fostering collaboration within the tourism industry. “Through the forum, we strive to showcase the allure of Saudi tourist destinations, enhance cooperation among stakeholders, and increase awareness about investment and development opportunities. This is in alignment with the objectives of the Kingdom’s Vision 2030,” he stated.
Since its inception, the Saudi Tourism Forum has played a crucial role in advancing initiatives to promote the Kingdom’s rich cultural heritage and unique tourist attractions. Backed by esteemed partners and sponsors, the event highlights a collective commitment to the growth of this vital sector.
Educational opportunities and insights
Moreover, the program will include a range of seminars and workshops, providing insights into the latest trends and developments in tourism. Participants will have the chance to engage with keynote speakers, decision-makers, and industry professionals, thereby enhancing their skills and knowledge.
The forum is anticipated to draw a diverse audience, including business leaders, investors, officials, and dignitaries, creating an environment ripe for collaboration and partnerships.
