Saif Al Ghurair Real Estate Group (SAGRE) has launched a new real estate development division, P.O.B1 Properties (P.O.B1). The division’s name is inspired by the Saif Al Ghurair Group mailing address (P.O. Box 1). Moreover, it seeks to communicate and underscore the developer’s heritage, pioneering spirit and deep connection with Dubai’s evolution over the past six decades.
P.O.B1 aims to combine thoughtful design, functionality and value to residential and commercial destinations that stand the test of time within Dubai’s high-growth residential and commercial areas to meet demand from residents and investors.
Key advantages
The developer will leverage SAGRE’s reputation, values and extensive landbank. With that, it will provide insight-driven solutions that adapt to market conditions to enhance living and working experiences of owners and tenants for generations to come.
Strong pipeline of projects
“P.O.B1 embodies the trust and family values that Saif Al Ghurair Real Estate has championed over the past 60 years, integrating them with innovative, functional properties tailored for Dubai’s evolving and growing population. Therefore, our commitment is to create resilient communities that foster belonging and retain value. P.O.B1 is positioned to deliver a strong pipeline of projects across Dubai’s growth zones, guided by a vision that aligns with the aspirations of future generations,” said Ghaith A. Shocair, CEO of P.O.B1, and CEO and board member of Saif Al Ghurair Real Estate.
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