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Seamless Middle East 2024 begins today, to navigate the future of digital commerce

Topics of discussion will include AI's impact on the banking industry, real-time transactions, the evolving commerce landscape
Seamless Middle East 2024 begins today, to navigate the future of digital commerce
The event expects to host 25,000 attendees, feature 750 exhibitors, and showcase 500 speakers. (Photo: Seamless)

The 24th edition of Seamless Middle East 2024 kicked off today at the Dubai World Trade Center. The event is supported by Lieutenant-General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior.

Anticipating a significant turnout, the event expects to host 25,000 attendees, feature 750 exhibitors, and showcase 500 speakers.

Exploring the future of digital commerce

Seamless Middle East 2024, running until May 16, serves as a pivotal meeting point for various industries, including payments, fintech, banking, retail, e-commerce, and digital marketing.

Distinguished decision-makers from diverse sectors will convene to explore groundbreaking technologies that are shaping the future of digital commerce in the region.

Over 500 speakers

A roster of over 500 speakers awaits the attendees, comprising esteemed industry leaders such as Calum Chace, Yahya Alazri, Matthieu Houle, Rhiannon Scarlett, and Moadh Bukhash. These experts will share their valuable insights on topics such as artificial intelligence (AI), cybersecurity, digital KYC, and more.

Additionally, the event will benefit from international perspectives that will enrich the discussions, offering valuable insights into the evolving commerce landscape of the region.

Read more: Seamless Middle East, Arab League renew partnership to develop region’s digital economy

Prominent figures

Key figures participating in this year’s Seamless Middle East include:

  • Abdelrahman Ahmed, chief strategy transformation officer at Arab National Bank
  • Joaquin Mencia, chief innovation officer at Chalhoub Group
  • Haroon Durrani, head of cards and payments at Commercial Bank of Dubai
  • Faisal Abdallah, group director at Fairmont Raffles Hotels
  • Essam ElOkda, Arabia logistics director at Unilever

Insights from industry leaders

Seamless Middle East 2024 will delve into key areas of interest for industry leaders, providing profound insights and strategies to navigate the digital commerce landscape.

Topics of discussion will include AI’s impact on the banking industry, real-time transactions, the evolving commerce landscape, identity verification, e-commerce in the hospitality sector, logistics, omnichannel strategy, and the secrets to achieving SEO success.

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