The Sharjah Chamber of Commerce and Industry (SCCI) recently concluded the 2024 edition of Sharjah Summer Promotions with a grand celebration at Sahara Center in Sharjah, marking the successful culmination of 63 days of vibrant activities organized in collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA).
Held under the slogan ‘Get set for a summer brimming with discounts and adventures’, the Sharjah Summer Promotions saw remarkable success. It attracted a large number of visitors and shoppers, generating substantial revenues that exceeded AED700 million ($190.58 million), solidifying the emirate’s status as a premier shopping and tourism destination in the region.
The closing ceremony included a grand raffle draw which included the chance to win a luxury car. The ceremony also featured the distribution of valuable gifts and an AED3 million prize pool awarded to over 200 winners. The prizes included gold bars, shopping vouchers and diverse hotel packages.
Supporting Sharjah’s economy and community
The Sharjah Summer Promotions saw extensive participation from major shopping malls and retail outlets across the emirate. In addition, it brought significant discounts on renowned local and international brands.
The event also featured the launch of the “Back to School” campaign which offered major discounts of up to 80 percent on diverse school supplies. This campaign received particular attention and turnout from parents across the emirate.
Mohammed Ahmed Amin Al Awadi, director-general of the Sharjah Chamber of Commerce, said that the Sharjah Summer Promotions festival is a significant event in the SCCI’s annual calendar. Hence, the event significantly contributes to strategic goals that benefit both the emirate’s economy and community. These promotions help attract visitors and residents, driving economic and commercial growth across Sharjah.
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Entertainment offerings
The 2024 summer promotions featured discounts on a wide range of famous local and international brands. These discounts offered consumers an exceptional shopping season, incentivizing higher spending through competitive pricing and extensive offerings.
Aside from special deals and promotional discounts, the 63-day shopping festival also featured 70 entertainment activities, including heritage and artistic performances. This offered visitors a unique shopping experience across Sharjah’s various commercial markets and popular tourist attractions.
The combination of entertainment, discounts, and cultural engagement provided visitors with a unique experience. The Sharjah Summer Promotions 2024 also hosted workshops, competitions, and interactive activities events for children and all age groups, fostering a dynamic environment that catered to a broad demographic.
The 2024 Sharjah Summer Promotions also included a series of raffles that took place across several shopping malls. The raffles drew considerable crowds looking for a festive and family-friendly atmosphere.
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