His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, recently honored the winners of the inaugural Abu Dhabi Effortless Customer Experience Awards, organized by the Department of Government Enablement – Abu Dhabi (DGE).
The Abu Dhabi Effortless Customer Experience Awards celebrate outstanding achievements in service delivery that have simplified customer journeys and enhanced accessibility for individuals, visitors and businesses across the emirate. The awards also recognize efforts that have minimized complexity, enhanced customer satisfaction and empowered users to complete transactions seamlessly without the need to visit service centers.
The awards ceremony brought together more than 500 decision-makers, innovators and customer experience leaders to celebrate the achievements of 32 government entities and companies committed to driving service excellence.
The Abu Dhabi Effortless Customer Experience Awards featured three main categories: Best Service, Best Life Moment and Effortless Customer Experience Superstars, as well as special recognition awards.
Department of Health – Abu Dhabi wins two awards
During the ceremony, government entities, companies and individuals were recognized across the three main categories. Abu Dhabi Social Support Authority won the Best Service award for its Social Support service.
The Best Life Moment award was presented to the Department of Health – Abu Dhabi, in collaboration with the Abu Dhabi Judicial Department, Abu Dhabi Public Health Center, Abu Dhabi Health Services Company (SEHA), Abu Dhabi Pension Fund, Abu Dhabi National Energy Company (TAQA), and Du for launching Phase 1 of the Sanadkom initiative.
In the Effortless Customer Experience Superstars category, 10 individuals were recognized.
As part of the special recognition awards, the Department of Health – Abu Dhabi was honored for its Request for Sick Leave Attestation service. Abu Dhabi Pension Fund won for its To Whom It May Concern Certificate service and Zayed Higher Organization for People of Determination won for its Apply for a Parking Permit for People of Determination service.
Abu Dhabi enhances government services
Sheikh Khaled said that the Abu Dhabi Effortless Customer Experience Awards reflect Abu Dhabi’s commitment to further enhancing government services, improving efficiency and delivering seamless, customer-centric experiences. He also noted that recognizing outstanding entities and individuals in this field fosters the adoption of innovative solutions that elevate service quality and reinforce Abu Dhabi’s position as a global leader in government excellence.
Sheikh Khaled added that driving a culture of excellence and innovation in government services requires the continuous development of impactful initiatives, the integration of smart solutions, and the use of AI technologies to enhance efficiency, provide integrated services and improve quality of life by meeting the evolving needs of diverse community segments.
“In line with Abu Dhabi’s broader digital strategy, this award stands testament to the power of future-forward solutions in enabling more seamless, accessible interactions with government services, enhancing Abu Dhabi’s position as a leading destination for innovation and excellence,” said Ahmed Tamim Al Kuttab, Chairman of DGE.
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Effortless customer experience program marks key successes
The Abu Dhabi Effortless Customer Experience Awards align with DGE’s vision and mission to drive innovation and empower government entities to enhance service delivery through innovative solutions.
The awards also demonstrate the impact of the Abu Dhabi Program for Effortless Customer Experience, which has significantly streamlined government service processes.
Since its implementation, the program has led to 400,000 fewer service center visits, a 64 percent reduction in customer requests, a 23 percent decrease in service process steps, and a 36 percent reduction in required data fields, achieving world-class customer satisfaction levels.
