Real estate company Sobha Group has entered a new business vertical with the introduction of Sobha Energy Solutions, underscoring its dedication to delivering unparalleled services to customers, marking a significant milestone in its backward-integration model.
The move also echoes the group’s efforts towards innovation, quality and sustainability.
The new business division will revolutionize cooling services with its state-of-the-art 40,000-tonne cooling plant capacity. This infrastructure can support around 14,000 apartments within Sobha Realty’s developments by 2027, thus exemplifying the developer’s commitment to innovation and sustainability, reinforcing the company’s strong position in Dubai’s dynamic real estate landscape.
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Francis Alfred, managing director of Sobha Realty, said: “We are excited to venture into this new vertical with the launch of Sobha Energy Solutions, a significant advancement in our commitment to the backward integration approach. This initiative allows us to deliver centralized cooling services that meet the highest standards of quality, efficiency and sustainability. Beyond driving innovation, this also reinforces our commitment to offering a one-of-its-kind living experience within the Sobha Realty communities.”
Enhancing efficiency
Sobha Group’s backward integration model brings together different business verticals under one roof, including design, construction, production facilities for façade, joinery and PODs, facility and community management, and security services. Therefore, this model enhances the group’s ability to implement strict quality and efficiency controls and outperform industry standards by overseeing every aspect of the project in-house.
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The launch of Sobha Energy Solutions is a testament to the company’s ambitions of becoming synonymous with excellence and providing sustainable solutions. It also mirrors the developer’s goal to expand the prospects of its backward integration model and deliver world-class services and offerings that enhance the value and quality of its developments.
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