Sobha Realty, a leading real estate developer in Dubai, recently released its latest corporate social responsibility (CSR) brand film, which showcases the group’s efforts to support girls and women in academics through school and university programs in the UAE and India. Sobha Realty partnered with leading football club Arsenal on the campaign in another step towards making a significant change in leveling the playing field and allowing women to flourish. The campaign highlights the partnership’s dedication to empowering women, a key area of focus under the developer’s philanthropic arm.
“At Sobha Realty, we recognize the vital need to empower women and make them independent. By providing the next generation of women with the right facilities and opportunities, we aim to foster the mindset needed for them to achieve success and drive socio-economic growth globally,” stated PNC Menon, founder and chairman of Sobha Group.
Inspiring the next generation of young women
Sobha Realty’s brand film demonstrates the importance of laying a solid foundation for the future, building legacies, and nurturing tomorrow’s leaders. It also offers a glimpse into the dreams and ambitions of the next generation of young women. In addition, it illustrates how they can be empowered through opportunity and accessibility.
Through this initiative, Sobha Realty emphasizes that women can achieve success by fostering positive attitudes and values through sports. By providing these opportunities, the company aims to set the groundwork for a bright future, ensuring that young women are ready to become the leaders of tomorrow. The partnership between Sobha Realty and Arsenal is another step towards making a significant change in leveling the playing field and allowing women to flourish.
“The story of our women’s team is one of inclusion and the power that inclusion can have in the pursuit of progress,” said Juliet Slot, chief commercial officer of Arsenal FC.
Arsenal Women started as a program that the community team ran and designed to give young girls the opportunity to play football for the first time. The program became a professional team 37 years later and has won 51 major trophies, broken multiple attendance records, and now calls Emirates Stadium their main home.
“Our commitment to inclusion and progress never stops, and there’s always more to do, so we’re excited to collaborate with Sobha Realty on supporting their programs supporting young girls across the world,” added Slot.
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Female empowerment initiatives
Sri Kurumba Educational and Charitable Trust, the heart of Sobha Group’s philanthropic efforts, has committed to female empowerment through a number of initiatives encompassing education, healthcare, employment, and housing. The trust seeks to make a positive difference in the lives of women across the UAE, India and Oman.
Empowerment programs, such as Sobha Academy, Sobha Community Home Project Initiative, Sobha Young Mother Rehabilitation Program, and Sobha Rural Women Empowerment Program, aim to uplift, inspire and empower. Through these programs, Sobha Group impacts the lives of over 23,000 women and young girls, helping them to build brighter futures.
“By investing in education and upskilling, we are not just addressing a gap but seizing a tremendous opportunity. We believe that strong foundations today can transform lives tomorrow,” added Menon.
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