Softlogic Holding MEA, a prominent conglomerate, and Daikin Middle East and Africa FZE (Daikin), a global frontrunner in air conditioning, heating, ventilation, and refrigeration solutions, have launched a strategic alliance aimed at enhancing their market footprint and asserting leadership in the competitive UAE commercial air conditioning landscape.
This collaboration comes at a time when the UAE’s commercial air conditioning market is thriving, currently valued at over $650 million, driven by a surge in real estate developments. Softlogic and Daikin intend to leverage this growth by implementing strong marketing and sales initiatives, effectively addressing the increasing demand and bolstering their market presence.
This partnership highlights the shared commitment of Softlogic and Daikin to foster innovation and excellence in the commercial air conditioning market, positioning both companies for significant growth and success in the UAE.
Softlogic Holdings PLC, recognized for its dynamic leadership across sectors such as ICT, healthcare, retail, financial services, automobiles, and leisure, contributes its extensive project management expertise to the partnership. Daikin Middle East and Africa, headquartered in Jebel Ali, Dubai, UAE, is celebrated for its cutting-edge HVAC-R technology and superior products, making this alliance a formidable blend of knowledge and innovation.
Synergy of expertise and innovation
Ashok Pathirage, chairman of Softlogic Group, conveyed his enthusiasm regarding the partnership, noting the exciting possibilities that the collaboration with Daikin presents. He mentioned that the agreement marks a significant milestone in Softlogic’s strategy for regional expansion. He also expressed optimism about the future of the commercial air-conditioning and chillers market in the UAE, suggesting that their project management and retail sales expertise, combined with Daikin’s innovative technology and premium products, would contribute to mutual success.
Strategic alignment for growth
Samer Alawiah, managing director of Daikin UAE, highlighted the significance of the strategic collaboration, stating that the partnership with Softlogic aligns with Daikin’s mission to provide innovative HVAC solutions to customers worldwide. He noted that by combining Daikin’s advanced HVAC technology with Softlogic’s market insights, they are well-positioned to drive substantial growth and achieve shared objectives. Additionally, he remarked that this alliance not only strengthens their presence in the UAE but also sets a new standard for excellence in the commercial air conditioning sector.
Setting new standards in the market
Mohammed Rizvi, director and CEO of Softlogic Holdings MEA, commented on the significance of the partnership, indicating that the alliance represents a bold step forward for both Daikin and Softlogic in the Middle East. He mentioned that they are not merely entering the UAE market but are also setting new standards of excellence. He expressed confidence that their combined expertise and innovative strategies will position them as leaders in the commercial air conditioning and chillers market, providing unmatched solutions and value to their clients.
Commitment to excellence and sustainability
Dipendu Goon, director of Commercial & Projects at Softlogic Holdings MEA, observed that the UAE’s construction industry is rapidly evolving, creating unique opportunities in the commercial air conditioning sector. He emphasized that their focus is on delivering state-of-the-art solutions that adhere to the highest standards of efficiency and reliability. He also highlighted Softlogic’s commitment to providing tailored, sustainable project solutions for commercial air conditioning, ensuring that clients receive nothing less than excellence.
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