UAE telecom company e& (formerly known as Etisalat Group) announced a new strategic partnership with Meta, Facebook’s parent company, as it seeks to remodel itself as a global tech firm.
The collaboration will enable e& to become a tech player driving innovation, enhancing organizational performance and nurturing its internal culture across its footprint.
Additionally, as part of its strategy, the company will elevate its global positioning by zoning in on creative development and automation, immersive experiences and strategic partnerships.
“An important element in our partnership with Meta is to design powerful, seamless digital experiences to empower our customers in advancing their own digital transformation agenda with our support,” CEO Hatem Dowidar said.
“Our advanced 5G network will ensure that we provide a platform that combines multiple technologies to bring the internet to life and help our customers embrace a digital-first lifestyle more efficiently,” Dowidar added.
Internally, there will be a group-wide effort in driving a more productive work culture by creating customized learning paths and certifications, training and workshops, implementing robust internal communications plans, and heightening workplace collaboration, according to Dowidar.
For his part, Fares Akkad, Meta’s regional director for MENA: “At Meta, our main focus is to continue building innovative products and tools, so we can keep helping businesses and partners connect with people.
