The UAE Creators HQ launched at Emirates Towers in Dubai as part of the 1 Billion Followers Summit, marking a significant milestone for the global content creation industry.
This initiative aims to bring together content creators and industry leaders from around the globe, positioning the UAE as a premier destination for digital media. The UAE Creators HQ is set to attract 10,000 influencers to the UAE in the upcoming period.
Empowering the creator economy
The UAE Creators HQ is designed to empower creators, enhance their impact, and establish sustainable frameworks for the thriving creator economy. This initiative is rooted in the ‘Content Creators Support Fund,’ which was initiated under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, during the second edition of the 1 Billion Followers Summit in 2024. The AED150 million fund is dedicated to supporting creators, innovators, and creative initiatives, thereby boosting the growth of the digital content sector.
Read more: Etihad Airways named official airline partner of 1 Billion Followers Summit
A landmark event
The official launch occurred during the third edition of the 1 Billion Followers Summit 2025, the world’s largest event dedicated to the content creator economy. Hosted in the UAE from January 11th to 13th at Dubai’s Emirates Towers, DIFC, and the Museum of the Future, the Summit operates under the theme ‘Content for Good’ and gathers over 15,000 content creators, more than 420 speakers, and 125 CEOs and global experts.
A diverse community of creators
The UAE Creators HQ kicks off with 100 members who represent some of the world’s finest creators, along with enablers and supporters from more than 20 countries. This initiative has received endorsements and support from over 15 of the most prominent names in written and visual content, including Meta, TikTok, X, Spotter, Creator Now, Tube Filter, Epidemic Sound, and the New Media Academy.
Visionary support
Mohammad Al Gergawi, UAE minister of Cabinet Affairs, stated, “Thanks to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, today we spearhead major efforts dedicated to building a comprehensive content economy that further establishes the UAE’s leadership in a field that has become a key driver of the future.”
Al Gergawi further expressed, “Launching a Creators HQ in the UAE is a major step that supports the nation’s objective of maximising the positive impact of content and its role in community development. Our main aim is for global content creators to gather in the UAE, renowned for its cultural diversity, where they will find support, and connect to funding and investors so they can innovate and expand their reach.” He concluded, “As the world continues to evolve and progress, especially in the content and digital media domains, we need to be ready to maximise the positive impact of such progress, while navigating its challenges and channeling it for the good of humanity.”
A hub for events and workshops
Designed as a full turn-key institution for content creators, the UAE Creators HQ is set to host more than 300 events and workshops annually. It will cater to the evolving demands of the global creator economy, providing members with exclusive benefits and services, such as assistance with UAE Golden Visa applications, relocation support, and company setup and registration. By empowering creators at every level, the UAE Creators HQ will help expand their influence and refine their craft in a supportive and innovative environment.
Nurturing talent through training
The UAE Creators HQ is committed to nurturing talent through bespoke and cutting-edge training programs led by industry experts and global leaders. Initiatives will include creative camps for youth, mentorship opportunities, funding, and workshops covering essential skills such as branding, video production, storytelling, audience engagement, monetisation and sponsorship, and crafting specialised and highly effective content.
Supporting a diverse talent pool
The UAE Creators HQ is designed to attract and support a diverse range of talent, including social media influencers, digital content creators and their enablers, podcasters, and visual artists. It also targets key players in the creative industries, such as advertising and marketing firms, media and music producers, animation studios, and fashion and lifestyle brands.
Collaborating for a creative ecosystem
This initiative seeks to collaborate with technology companies to establish a fully integrated creative ecosystem. This includes partnerships with social media platforms, streaming services, gaming and esports firms, virtual and augmented reality developers, and AI and machine learning start-ups. Entrepreneurs specialising in software development, talent management, and media innovation will also be a significant focus.
