The Game, the licensed operator of The UAE Lottery, has partnered with Takalam, a leading AI-powered mental well-being platform, to support individuals at risk of developing unhealthy gaming behaviors. Together, the two entities offer a dedicated mini-site that features valuable resources such as videos, articles, and unlimited free online counseling and coaching sessions.
“We are proud to collaborate with Takalam to further our commitment to players’ well-being and responsible gaming. This partnership underscores our dedication to providing players with access to mental health resources and fostering a safe, supportive lottery environment for all,” stated James Boyles, group director for responsible gaming.
Easier access to comprehensive tools and support
Takalam and The UAE Lottery aim to provide participants with comprehensive tools and personalized support for responsible gaming. Takalam’s confidential, user-friendly platform addresses mental health needs and helps individuals manage behavioral challenges while making informed decisions.
Recognizing the importance of participant education in fostering responsible gaming, The Game has implemented a range of preventive measures and strategies designed to identify at-risk individuals early and provide necessary interventions before gaming behavior becomes problematic. These include age restrictions, self-exclusion programs, awareness campaigns, and geo-fencing. The initiatives aim to equip participants with the knowledge and resources they need to make informed decisions and cultivate healthy gaming habits.
“At Takalam, we were happy to respond to The UAE Lottery’s call to support their mission in promoting well-being within the Lottery industry. This initiative underscores the importance of recognizing when gaming begins to negatively impact mental well-being and offers support to help individuals regain balance,” said Khawla Hammad, Founder and CEO of Takalam.
Read: Everything you need to know about Russia’s new mRNA cancer vaccine
Ensuring responsible gaming
In the UAE, The Game was awarded a license to operate the UAE’s first authorized lottery operation in July this year. Since the launch of the license, the UAE has prioritized client mental health to ensure responsible gaming.
According to the World Health Organization, estimates suggest that 1.2 percent of the world’s adult population has a gambling disorder. Around 5.5 percent of women and 11.9 percent of men globally experience some level of harm from gambling. Industry analysts estimate global gambling revenue will reach $700 billion by 2028. Smartphone use in low- and middle-income countries will drive much of this growth.
With the latest partnership, Takalam reiterated its commitment to providing tools that proactively address mental health issues within various communities to create a healthier environment where mental health support is destigmatized and accessible. Takalam’s confidential platform will help individuals address their mental health needs and manage behavioral challenges in gaming while making informed decisions.
