As part of the Year of the Community initiatives and in alignment with its dedication to improving the quality of life for senior citizens and residents, the UAE Ministry of Energy and Infrastructure (MoEI) has announced the launch of a series of innovative initiatives under the banner ‘We Are Your Support’.
These initiatives are designed to provide exceptional and integrated services that strengthen the status, stability, and well-being of this vital demographic, Dubai Media Office reported.
The initiative encompasses a variety of essential services, prominently featuring the introduction of the National Housing Specifications Guide for Senior Citizens, complimentary housing design options via the “Darak” platform, and voluntary engineering consultations in energy, electricity, design, and construction through the “Aounkom” initiative.
The Ministry has appointed a team of highly qualified and experienced professionals as dedicated advisors for senior citizens and residents at service centres located in Dubai, Sharjah, Ras Al Khaimah, and Fujairah. These advisors are recognized for their strong interpersonal communication skills, fluency in local dialects, and their professional approach to managing exceptional cases with care and attention.
The initiative also acknowledges the diverse lifestyles of elderly men and women by offering flexible and personalized solutions. For women, it features the launch of the “Leen Babek” service, enabling them to complete their transactions from the comfort of their homes — ensuring privacy and convenience. For men, mobility has been improved through dedicated nearby parking, smart service desks, and personalized assistance that continues until service completion.
Additionally, the initiative has introduced the “Golden Counter”, a priority service desk at service centres exclusively for senior citizens and residents, guaranteeing top priority for processing their transactions. It also includes awareness workshops aimed at familiarizing the elderly with digital services and providing direct support whenever required.
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Empowering the elderly
Sharif Al Olama, under-secretary for Energy and Petroleum Affairs at MoEI, underscored that this initiative embodies the directives of the UAE leadership to enhance the quality of life for all segments of society, particularly senior citizens and residents.
He stated, “We believe that serving the elderly is not just a duty, but a privilege and a gesture of gratitude toward a generation that contributed to building the nation. The ‘We Are Your Support’ initiative was designed to be a model of empowerment and care, delivering an exceptional service experience that reflects the appreciation they deserve and aligns with the UAE Government’s principles of providing human-centred, personalised, and proactive services.”
He further added, “At the Ministry of Energy and Infrastructure, we continue to develop our services according to the highest standards, prioritizing the goal of eliminating bureaucracy and delivering a smart, seamless, and human service experience. This supports the government’s aim of offering proactive, personalised services that enhance quality of life and meet the aspirations of all community members — especially our senior citizens and residents.”
