The UAE has launched its annual tourism campaign called the โMost Beautiful Winter in the Worldโ. The campaign showcases the natural resources, architectural wonders, cultural landmarks, and the warm and diverse people of the various emirates. It encourages both residents and tourists to discover the hidden treasures of the country, such as beaches, nature retreats, cycling routes, islands, bazaars, camping spots, heritage sites, and hiking trails.
Read more: UAEโs tourism industry witnessing quantum leap
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, tweeted a video of the campaign on X, stating that the country is experiencing a significant increase in tourism. He expressed the goal of contributing AED450 billion to the gross domestic product by 2031.
ุชุทูู ุงูุฅู ุงุฑุงุช ุงูููู ู ูุณู ุงู ุฌุฏูุฏุงู ู ู ุญู ูุฉ ุงูุณูุงุญุฉ ุงููุทููุฉ ุงูุณูููุฉ "ุฃุฌู ู ุดุชุงุก ูู ุงูุนุงูู " .. ุฏููุฉ ุงูุฅู ุงุฑุงุช ุชุดูุฏ ุชุฏููุงู ุณูุงุญูุงู ูุจูุฑุงู ุจุณุจุจ ุฃุฌูุงุฆูุง ุงูุฌู ููุฉ .. ูู ูุงุฑุฏูุง ุงูุทุจูุนูุฉ .. ููููุฒูุง ุงูู ุนู ุงุฑูุฉ .. ูู ุนุงูู ูุง ุงูุซูุงููุฉ .. ููุจู ูู ุฐูู ุดุนุจูุง ุงูุทูุจ ุงูู ุถูุงู .
ูุทุงุน ุงูุณูุงุญุฉ ุงููุทูู ูู ูู ูโฆ pic.twitter.com/fYnvmNuFeLโ HH Sheikh Mohammed (@HHShkMohd) January 9, 2024
This campaign, known as the โworldโs coolest winterโ, is the latest initiative aimed at enhancing the UAEโs reputation as a premier tourism destination, both domestically and internationally, particularly during the cooler months of the year.
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