The UAE has launched its annual tourism campaign called the ‘Most Beautiful Winter in the World’. The campaign showcases the natural resources, architectural wonders, cultural landmarks, and the warm and diverse people of the various emirates. It encourages both residents and tourists to discover the hidden treasures of the country, such as beaches, nature retreats, cycling routes, islands, bazaars, camping spots, heritage sites, and hiking trails.
Read more: UAE’s tourism industry witnessing quantum leap
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, tweeted a video of the campaign on X, stating that the country is experiencing a significant increase in tourism. He expressed the goal of contributing AED450 billion to the gross domestic product by 2031.
تطلق الإمارات اليوم موسماً جديداً من حملة السياحة الوطنية السنوية "أجمل شتاء في العالم" .. دولة الإمارات تشهد تدفقاً سياحياً كبيراً بسبب أجوائها الجميلة .. ومواردها الطبيعية .. وكنوزها المعمارية .. ومعالمها الثقافية .. وقبل كل ذلك شعبها الطيب المضياف .
قطاع السياحة الوطني في نمو… pic.twitter.com/fYnvmNuFeL— HH Sheikh Mohammed (@HHShkMohd) January 9, 2024
This campaign, known as the ‘world’s coolest winter’, is the latest initiative aimed at enhancing the UAE’s reputation as a premier tourism destination, both domestically and internationally, particularly during the cooler months of the year.
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