The total value of the top 50 most valuable UAE brands has risen by 22 percent year-on-year to $88.5 billion in 2025, with ADNOC maintaining its position as the UAE’s most valuable brand for the seventh consecutive year. According to the latest UAE 50 report by Brand Finance, the results of this year’s rankings highlight the resilience and strength of the nation’s leading brands.
“The UAE’s leading brands are showing what’s possible when ambition meets purpose. From ADNOC’s cutting-edge work in AI and energy, to e&’s bold transformation into a global tech player, and Emirates’ continued excellence in aviation – these brands are not just growing in value, they’re shaping industries,” stated Andrew Campbell, managing director, Brand Finance Middle East.
ADNOC’s brand value hits $19 billion
ADNOC, the nation’s top brand, recorded a 25 percent increase in brand value to $19 billion. Its Brand Strength Index (BSI) score is strongest within the UAE at 87.9 out of 100.
This performance reflects ADNOC’s bold strategic transformation under its current leadership, driven by initiatives such as the launch of XRG, major international energy investments, and its pioneering role in the adoption of artificial intelligence.
e& emerges as the fastest-growing brand globally
e&’s brand value surged 701 percent to $15.3 billion, ascending nine positions to become the second most valuable brand in the ranking. This remarkable brand value growth positions e& as the fastest-growing brand in the UAE, the Middle East and globally.
This growth is attributed to a comprehensive three-year transformation strategy, during which e& unified its historic etisalat brand under a single identity. High-profile partnerships, such as a 15-year collaboration with Manchester City Football Club and a founding partnership in the Formula 1 Etihad Airways Abu Dhabi Grand Prix, have further elevated the brand’s global visibility.
PureHealth remains UAE’s most valuable healthcare brand
The report also revealed that PureHealth Group’s brand value rose 30 percent to $564 million. It remains the UAE’s most valuable healthcare brand. The group posted strong financials, with revenue up 58 percent year-on-year to AED25.8 billion and net profit rising 78 percent to AED1.7 billion in 2024.
The brand’s status as the largest integrated healthcare platform in the region continues to reinforce its strategic position.
Read: EMSTEEL contributes $1.7 billion to Abu Dhabi’s GDP, says CEO
Emirates leads the UAE’s strongest brands
Meanwhile, Emirates leads the UAE’s strongest brands with a BSI score of 86.0/100, followed by e& with a BSI score of 85.0/100 and an AAA brand strength rating, upon completion of its rebranding transition from “etisalat”.
Emaar ranks third with a BSI score of 83.7/100 and an AAA- rating. Emaar’s 58 percent brand value increase to $4.0 billion is supported by its strong financial performance, iconic property developments and commitment to excellence in product delivery and customer service.
Among brands ranked in the UAE 50, ADNOC has been recognized as the brand with the highest sustainability perceptions in the environmental and governance (ESG) categories, while Majid Al Futtaim leads in social sustainability perceptions.
