A new digital PO box facility aimed at transforming the UAE’s postal services was launched on Friday. Wayn, the digital P.O. box platform launched by 7X, aligns with the country’s national efforts to drive digital adoption and development and provide individuals and companies with secure delivery services.
What is Wayn?
- It is a permanent digital address for every individual and entity
- It links digital identity with physical addresses to ensure verified communication
- It serves individuals, businesses, and government entities
- It enables direct, official communication across all sectors
The Wayn platform enables individuals and companies to obtain a permanent UAE digital address linked to their physical addresses, verified through their national ID or through the National Economic Register (NER). The platform ensures the receipt of shipments sent by individuals, companies, and government entities, as well as the receipt of letters, documents, and e-bills from official and authorized senders.
Users of the platform will be able to decide to receive any shipment at a physical address of their choice — whether at one of Emirates Post’s nationwide branches, authorized pick-up and drop-off points, at home or at office.
How much will it cost?
The Wayn platform will provide a free digital P.O. box address to all individuals and companies in the UAE. Users will only be charged for value-added services, which will be to businesses at first until the full range of services is introduced to individuals.
Advantages of Wayn
- It provides verified and effective communication: The unified platform for official communication guarantees the verification and smooth handling of all interactions
- It is efficient and reliable, as it facilitates digital processes such as document management and approvals in an effective and swift manner
- It is secure as it provides encrypted and secure communication channels that safeguard data and messages against tampering and fraud.
- No failed deliveries, since all addresses are verified, no messages are lost
- No digital fraud, since only messages from authenticated entities are accepted
- No misinformation, since messages are controlled through a secure network and trusted sources
How does Wayn work?
- Only an official whitelisted entity, whether public or business, can access the service as Wayn has a whitelisting process to verify senders
- The platform blocks access by default
- The entity will first send a communication, then receive payment, and then share the documents
- Users will need the UAE Pass to access the services’ features
Automated archiving
Through a unified digital mailbox, Wayn provides an automated archiving and categorization system that allows users to manage formal documents and invoices securely and efficiently, thereby reducing the challenges users face in archiving emails. The platform also enables users to store and sort essential files and documents, making it easier to send and receive documents at any time.
The launch of Wayn was announced during a press conference held in Abu Dhabi, attended by H.E. Badr Al-Olama, chairman of 7X; H.E. Dr. Mohamed Hamad Al Kuwaiti, head of the UAE Cyber Security Council; H.E. Eng. Mohammad Al Zarooni, TDRA deputy director general for the Information and Digital Government Sector; and H.E. Abdulla Mohammed Alashram, group CEO of 7X, along with other officials.
Strategic partnerships
During the event in Abu Dhabi, 7X also signed a strategic partnership with TDRA to facilitate the exchange of information and allow customer authentication for accessing Wayn to go through the Secure National Digital Identity (UAE Pass). 7X also signed a strategic partnership agreement with the UAE Cyber Security Council to enhance digital security, build trust in digital services, and protect users from phishing and online fraud. The UAE Cyber Security Council officially accredited Wayn as a ‘Secure Digital Communication Channel’, recognizing 7X’s commitment to developing secure digital solutions that can transform the global postal services.
Commenting on the launch, Badr Al Olama said: “The launch of Wayn reinforces our commitment to the national digital transformation agenda. Wayn is our contribution to shaping the future of postal services and provide pioneering solutions that meet the needs of digital natives and e-commerce platform users securely and efficiently.”
Push for smart solutions
According to Mohamed Al Kuwaiti, the UAE’s communication industry is making significant strides with the launch of 7X’s cutting-edge digital platform Wayn. Congratulating the achievement, he underlined that it represents a major advancement in digital postal services and reiterated the country’s commitment to embracing the latest technologies and smart solutions.
His Excellency stated: “More than just a digital postal service, Wayn is a comprehensive security system that utilises the latest identity verification and encryption technologies. The platform further guarantees the safety of transactions and shields user data from cyber threats by integrating with the UAE Pass.”
Mohammad Al Zarooni added: “The launching of Wayn, the digital P.O. Box, represents a significant milestone in our efforts to achieve the UAE’s strategic objectives in fostering digital transformation, embracing technological innovations that enhance the efficacy of government work and raise the quality of services offered to people and businesses. The Telecommunications and Digital Government Regulatory Authority will provide digital enablers and support integration with digital identities, guaranteeing seamless and safe delivery of services to users.”
Abdulla Mohammed Alashram commented: “The launch of the Wayn digital P.O. Box in the UAE comes in response to the rapid global developments in technology. The platform reflects our commitment to introducing transformational products to our customers, in alignment with the UAE’s Zero Government Bureaucracy Program. We have ensured that Wayn meets the secure needs of individuals and businesses alike, providing a unified and trusted platform to facilitate the receipt of documents and parcels.”
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