Valu, a universal financial technology company in the MENA region, has launched Ulter, a revolutionary payment program that enables customers to make large luxury product purchases. Ulter facilitates the financing of luxury purchases by having the highest credit limit in Egypt, significantly surpassing its peers. The payment solution offers flexible repayment plans spanning up to 60 months with no down payment, subject to the financed amount, offering its customers remarkable financial convenience.
Redefining luxury shopping
Valu’s Ulter aims to redefine the luxury shopping experience in Egypt, offering seamless and accessible financing solutions for customers looking to invest in high-value products. Moreover, the company’s commitment to innovation and collaboration has positioned it as a pioneer in the financial technology sector.
Valu launched Ulter to cater to the growing demand for flexible and convenient payment solutions for high-value transactions across luxury sectors. This includes financing luxury goods, furniture, travel, automotive, marine transport, and lifestyle products and services. To facilitate customer experience using Ulter, Valu has also joined forces with top-tier merchants in the luxury space.
“This program, where financial accessibility meets unparalleled craftsmanship and exclusive services to redefine lifestyle-enabling experiences, is a testament to our dedication to consistently exceeding our customers’ expectations through its carefully selected luxury brand partners and across Valu’s vast network, effectively elevating their overall experience,” commented Walid Hassouna, CEO of Valu.
Leading financial technology growth
Ulter brings together the expertise of Valu and some of the most prominent luxury merchants in the market. With the launch of Ulter, the company aims to rapidly expand its luxury network in the near future. “Ulter is a key step towards driving innovative solutions and providing end-to-end, customer-centric solutions that speak directly to luxury enthusiasts,” added Hassouna.
Therefore, the program promises to enhance customers’ luxury shopping and financing experience, enabling them to acquire high-value products and services from Valu’s expansive merchant network with competitive financing rates and tenures.
Read | Beyond payments: How Mastercard is fueling transformation and driving inclusion
Celebrating the past and future
Valu held the launch event for Ulter under the title ‘Echoes of Luxury: Past Wonders Inspiring Modern Opulence’. The company collaborated with CulturVator by Art D’Egypte, a leading curator of art and culture events and experiences in the MENA region.
This exclusive event at the Djoser Pyramid set a new standard for luxury and innovation in the Egyptian market. It also celebrated the launch of Ulter with a select group of celebrities, socialites, businessmen and women, high-net-worth individuals, luxury product connoisseurs, financial professionals, and global media.
The launch event brought together a lineup of speakers including Angela Missoni, president of Missoni; Wafaa Hendawi, brand ambassador of Baccarat; Marcus Jocher from Christofle; and Katiuscia Di Martino and Mehdi Benbrahim from Tiffany & Co. among others. The speakers underscored the significance of Valu’s Ulter and its impact on the luxury financing landscape as well as the support it offers local luxury brands.
For more news on banking & finance, click here.
