Dubai-based mobile virtual network operator (MVNO) Virgin Mobile Middle East And Africa (VMMEA) launched Virgin Mobile Kuwait, the first MVNO in Kuwait.
Following news of VMMEA’s partnership with Kuwait Telecommunications Company (stc) last year, this is not only the fourth service provider in the country but also the first MVNO to enter the market.
Branding emphasizes environmental awareness in line with the group’s focus on sustainability. Virgin Mobile Kuwait customers will receive a biodegradable SIM card when they sign up.
In addition, based on VMMEA’s proprietary operator platform, Virgin Mobile Kuwait offers users a completely digital experience – from a quick and easy setup to online payments.
These offerings echo the emphasis on digital innovation of the New Kuwait 2035 vision, which aims to drive economic diversification and transform enterprises and daily lives by 2035.
As for market demand, VMMEA says early registration of numbers has indicated a strong appetite in the market for innovative new mobile services.
Funding for the expansion into Kuwait was provided by Wafra International Investment Company, Impulse International for Telecommunications, and VMMEA.
