Ccommerce (connected commerce) could eventually serve up to 40 percent of MENA’s $1 trillion retail markets, according to a report conducted by Dubai-based cCommerce platform Zbooni.
cCommerce takes place via social, chat, and messaging apps like WhatsApp, providing physical stores and online brands with a way of turning real-time conversations into converted sales. Businesses can sell more by bringing the check-out experience to the channels that customers prefer and use every day.
The research was compiled with insights from brands such as Chalhoub Group, Checkout.com, and TikTok.
It suggests that MENA missed the initial wave of eCommerce and has been playing catch-up, but the region is geared-up to take full advantage of cCommerce.
cCommerce also comes in handy for businesses as it opens, according to the study, a whole new avenue for engaging customers and maximizing sales. In this way, it could quickly surpass eCommerce, as the region’s preferred way of retailing.
The report focuses on the opportunity for cCommerce to connect businesses with customers, both online and offline. Zbooni collated proprietary data which suggests cCommerce has a sales conversion rate of more than 80 percent, which is significantly higher than eCommerce marketplaces which tend to convert under 3 percent of prospective sales.
