Share
Home Features Op-eds Why real estate professionals must evolve in a competitive market

Why real estate professionals must evolve in a competitive market

In Dubai’s rapidly evolving real estate market, professionals must upskill strategically to stay competitive, relevant, and future-ready
Why real estate professionals must evolve in a competitive market
Dubai has become a magnet for individuals seeking opportunities and long-term growth

In the ever-transforming skyline of global cities, few places reflect the pace of change as radically as Dubai. Once considered a transient hub for expats, the city has emerged as a long-term destination for top global talent. As the real estate sector becomes increasingly saturated and sophisticated, professionals must find ways to set themselves apart.

One clear path forward is through strategic upskilling, adapting knowledge and competencies to meet the industry’s evolving demands. Traditionally, real estate has been a developer-driven sector where much of the learning happens on the job. Professionals, whether entering from finance, banking, or business backgrounds, often rely on hands-on experience to navigate the field.

However, the sector is no longer a domain where informal learning suffices. With intense competition, thousands competing for a limited number of roles, and a growing focus on technology and regulation, professionals must be more deliberate about acquiring new skills and credentials.

Dubai 2
As the real estate sector becomes increasingly saturated and sophisticated, professionals must find ways to set themselves apart

Read: UAE real estate: Transactions surpass $65 billion in Q1 2025 across five emirates

A crowded market needs differentiators

The post-pandemic years have seen an unprecedented influx of global professionals into the UAE. With its progressive visa policies, economic diversification, and reputation for innovation, Dubai has become a magnet for individuals seeking opportunities and long-term growth. It’s no longer uncommon to hear of U.S., U.K., Asian and European professionals relocating to the region.

Many compare the quality of life and work environment here favorably with cities like New York or London. But this influx has created a challenge: How does one stand out in such a competitive and globalized job market?

Experience is no longer enough. Professionals now need to demonstrate their expertise through academic qualifications, certifications, or specialized knowledge. Employers, too, are increasingly seeking talent with verifiable, up-to-date skills, particularly in areas like project management, sustainability, finance, and technology.

Dubai Marina
Professionals who can interpret big data, understand smart city frameworks, or integrate fintech solutions into property development are in high demand

Education as a strategic move

Upskilling is no longer a luxury, it’s a necessity. Whether it’s a formal master’s program or short-term professional certification, further education is now a key strategy for those looking to progress, or deepen their expertise. In many cases, mid-career professionals are turning to part-time study options that allow them to continue working while enhancing their skill set.

This trend is visible in universities across the UAE, where most students enrolled in postgraduate real estate or construction programs are working professionals. They are not aspiring academics but active industry participants aiming to sharpen their edge.

For some, this education is about changing careers from finance to real estate development. For others, it’s a way to grow within their existing role or company. Either way, the goal is clear, to become a subject matter expert and to be recognized as such in the field.

The rise of proptech and data-driven real estate

The role of technology in real estate is no longer peripheral, it’s central. The sector is undergoing a tech-led transformation from digital twins and smart buildings to blockchain-enabled transactions and AI-powered analytics, which creates new skill demands. Professionals who can interpret big data, understand smart city frameworks, or integrate fintech solutions into property development are in high demand.

This convergence of technology and traditional real estate practices is creating a new kind of professional, one who is as comfortable in a construction meeting as in a tech sprint. Higher educational institutions are responding by designing programs that blend real estate fundamentals with tech fluency.

Real estate finance, construction analytics, or sustainable development programs increasingly include modules on digital tools, data interpretation, and innovation frameworks.

Real estate
The real estate sector is undergoing a tech-led transformation from digital twins and smart buildings to blockchain-enabled transactions and AI-powered analytics

The value of recognition and reputation

Branding oneself as a credible, knowledgeable, and forward-thinking professional in this new era is critical. Skilling, backed by recognized qualifications, helps build that brand. It signals to employers, clients, and peers that you are not only keeping pace with the industry but also leading the way.

This is especially relevant in the UAE, where rapid urban expansion, sustainability mandates, and visionary government initiatives continue to reshape the sector. With the real estate market growing in scale and complexity, the need for qualified talent is only increasing but so is the bar for entry.

Beyond credentials, professionals must also find ways to showcase their work through speaking opportunities, research contributions, or thought leadership. The goal is not just employment, but influence.

As real estate evolves, so must the people who power it. The cities of tomorrow need professionals who are agile, informed, and tech-savvy. In an industry that shapes skylines and defines lifestyles, staying still is not an option. For real estate professionals, skilling is no longer a periodic upgrade, it’s a continuous journey.

Whether you are a seasoned developer, a banking professional eyeing a shift, or a graduate entering the field, the message is the same, to build a meaningful and future-proof career, you must first invest in building yourself.

Matthew Smith

Matthew Smith is the head of school, Energy, Geoscience, Infrastructure and Society (EGIS) at Heriot-Watt University, Dubai.

Disclaimer: Opinions conveyed in this article are solely those of the author. The information presented in this article is intended for informational purposes only. It does not constitute advice on tax and legal matters; neither are they financial or investment recommendations. Refer to our full disclaimer policy here.