‘World’s Coolest Winter’ campaign seeks tourism boost for UAE

Website provides visitors with a smooth interactive experience
‘World’s Coolest Winter’ campaign seeks tourism boost for UAE
UAE (Image source: WAM)

The ‘World’s Coolest Winter’ campaign recently launched an interactive website inviting residents and travelers to explore the diverse outdoor attractions of the seven emirates and experience the most prominent destinations across the country. The initiative was launched by the Ministry of Economy, the UAE Government Media Office, and various bodies concerned with tourism, culture, and heritage.

Campaign website

The campaign’s website includes more than 290 tourist destinations throughout the UAE. It provides comprehensive information about each destination in Arabic and English, ensuring that local visitors and international tourists enjoy exceptional tourist experiences. The website comes within the framework of the 4th edition of the campaign’s efforts to stimulate and support tourism within the UAE. Moreover, it aims to attract tourists from around the world and help them enjoy the mild winter climate and all the attractions that the country provides.

Unforgettable stories

The ‘World’s Coolest Winter’ campaign in its fourth edition carries the slogan “Unforgettable Stories.” The nationwide campaign offers a wide range of options that cater to the diverse interests of domestic and international travelers. It enables them to create memorable experiences in the UAE.

World’s Coolest Winter

UAE’s hidden gems

The campaign website explores several hidden gems in the UAE, characterized by charming nature and historical and archaeological landmarks. This includes Al Ain Oasis, Al Qudra Lakes, Hatta Secret Pool, Khor Kalba Mangrove Center, and the Buried Village in Sharjah. Moreover, the website lists Al Madam, Al Suhub Rest Area, House of Wisdom, Umm Al Quwain Mangrove Beach, Wadi Abadilah, and Ras Al Khor Wildlife Sanctuary. Sharjah Aquarium, Dubai Desert Conservation, Mleiha Archaeological Center, and Fossil Dunes are also prominent features. In addition, Al Wasit Wetland Center, The Zoo Wildlife Park in Umm Al Quwain, The View in Dubai Palm, Salt Lake, Al Dhafra, and The National Aquarium are included as some of the prominent tourist sites. Additionally, the website features AURA Sky Pool, The Moon Lake, Infinity des Lumieres, Al Ain Paradise Handing Gardens, House of Artisans in Abu Dhabi, and Umm Al Quwain Creek Waterfront.

Most attractive sites

The website covers a variety of the most attractive tourist destinations and landmarks that make winter more memorable. The areas include Sheikh Zayed Grand Mosque in Abu Dhabi, the Founder’s Memorial, and Sheikh Zayed Desert Learning Center. The website also features Qasr Al Watan, Jubail Mangrove Park in Abu Dhabi, Love Lake in Dubai, Expo City Dubai, Madhab Hot Springs Park, and Hatta. Al Fahidi Historical Neighborhood, Al Zorah Nature Reserve in Ajman, Bassata Desert Village in Ras Al Khaimah, the historic Umm Al Quwain Wall, Wadi Naqab in Ras Al Khaimah, Sir Bani Yas, and Wadi Wurayah Biosphere Reserve are also some of the most prominent sites featured on the website.

Adventure and extreme activities

For adventure lovers, the World’s Coolest Winter campaign website reviews several sites and activities that guarantee a high level of excitement. This includes Deep Dive Dubai, Hatta Wadi Hub, Valley Sports in Wadi Shawka, CLYMB Abu Dhabi, Jebel Jais Zipline Flight, Shark Diving at Dubai Aquarium, XLine Dubai Marina, Kite Beach Center Umm Al Quwain, Shark Island, Sir Abu Nuʽayr Island, Sky Adventures in Sharjah, skydiving, flying board, paddle boarding, parasailing, paragliding, dune bashing, sandboarding, and kayaking.

World’s Coolest Winter


The campaign website highlights the best camping places to spend the most wonderful winter evenings. This includes Al Badayer and Al Faya in Sharjah, Liwa, Hatta, Bab Al Nojoum in Abu Dhabi, and Al Qudra camping area. Some other camping sites also include Al Aqah Beach in Fujairah, Mleiha Camp in Sharjah, Hajar Mountains in Ras Al Khaimah, and Bear Grylls Explorers Camp in Ras Al Khaimah. The website also features Al Wathba Lake Campsite, Al Dhaid Desert, Desert Rose Bedouin Desert Camp, and Al Dhaid Desert.

The website also lists caravan camping sites including Longbeach Campground in Ras Al Khaimah, Al Zorah Beach Ajman, Hatta Caravan Park, Jebel Hafeet in Al Ain, The Retreat Camp in Al Fujairah, Jebel Ali Beach, and Arabian Nights Village in Abu Dhabi.

Mountain hiking trails

The ‘World’s Coolest Winter’ campaign website highlights the most prominent mountain hiking trails in the country, including the Wadi Shawka in Ras Al Khaimah, Jebel Jais, and Hatta Mountains. It also features Al Rabi Hiking Trail in Sharjah, Al Rafisah Hiking Trail in Sharjah, Jebel Hafeet, hiking trails in Masfout, and Fossil Rock trail in Mleiha. Moreover, it spotlights Masafi Mountains, Wadi Taybah in Fujairah, and Jabal Al Mabrah in Ras Al Khaimah.

Cycling trails

The website reviews the most prominent cycling tracks, most notably Al Wathba Cycle Track, Corniche Bike Track in Abu Dhabi, and Al Hudayriat Cycle Track. It also features Al Ain Cycling Track, Mushrif Garden Track in Dubai, Al Qudra Cycle Track, Hatta Mountain Bike Trail Center, Al Sufouh Park, and Nad Al Sheba Trail.

Best Islands

The ‘World’s Coolest Winter’ campaign website lists some of the UAE’s unique islands including Abu Dhabi’s Saadiyat Island, Yas Island, and Delma Island. It also features Pearl Island, Dubai’s Palm Jumeirah and Moon Island, Ras Al Khaimah’s Marjan Island, and Sharjah’s Shark Island. Additionally, the list of best islands also includes Al Noor Island and Sir Abu Nu’Ayr, Umm Al Quwain’s Al Siniyah Islands, and Fujairah’s Snoopy Island.

Read: Quick and easy ways to check your UAE visa status in 2024


The UAE has some of the most stunning beaches including Abu Dhabi’s Corniche Beach, Al Bateen Beach, and Saadiyat Beach.  The website also features Al Hudayriat Island Beach, Dubai’s Kite Beach, Al Mamzar Beach Park, Dubai Ladies Beach Club, and Al Sufouh Beach. Moreover, it includes Ajman Beach, Kite Beach Umm Al Quwain, Khorfakkan Beach, Dibba Al Fujairah Beach, Banan Beach of Ras Al Khaimah, Sharjah’s Al Khan Beach, and Al Heerah Beach.

World’s Coolest Winter

Theme parks

In addition, some thrilling theme parks in the UAE include Warner Bros World, Ferrari World, Yas Waterworld, Hili Archaeological Park and Action Park in Abu Dhabi, IMG World of Adventure, Dubai Parks and Resorts, Atlantis Aquaventure Waterpark, Global Village, Wild Wadi Water Park, and Legoland Water Park in Dubai, Al Montazah Parks and Sharjah Desert Park, Dreamland Aqua Park in Umm Al Quwain, and the Zoo Wildlife Park in Umm Al Quwain.

Activities for children

Children can enjoy winter in the UAE with activities including the Green Planet, Dubai Garden Glow, Dubai Miracle Garden, Dubai Safari Park, Dubai Dolphinarium, Al Ain Zoo, Yas Kartzone, Emirates Park Zoo in Abu Dhabi, Abu Dhabi Children’s Library, Arabia’s Wildlife Center and Sharjah Safari, Al Noor Butterfly House in Sharjah, RAK Zoo, UAE Pygmy Zoo in Ajman, and Orange Hub in Umm Al Quwain.


Visitors can also get a glimpse of the UAE’s history and future in museums including Etihad Museum, Women’s Museum, Coffee Museum, and Pearl Museum. The World’s Coolest Winter campaign website also features the Museum of the Future in Dubai, the Louvre Abu Dhabi Museum, and the Emirates National Auto Museum. Moreover, the website lists the UAE Currency Museum in Abu Dhabi, Al Ain Palace Museum, Sharjah Science Museum, Sharjah Heritage Museum, and Sharjah Archeology Museum. It also features the Ajman Museum, Masfout Museum, National Museum of Ras Al Khaimah, RAK Natures Treasures, UAE National Museum, Umm Al Quwain Museum and Fort, and Fujairah Museum.

Heritage sites

The ‘World’s Coolest Winter’ campaign website guides visitors to the most important heritage sites in the UAE, which are known for the country’s culture, customs, traditions, and heritage. The most prominent sites include Al Jahili Fort, Qasr Al Muwaiji, and Al Maqtaa Fort in Abu Dhabi, Al Bidya Mosque and Al Bithnah Fort in Al Fujairah, Jumeirah Archeological Site, Saruq Al Hadid Archeological Museum, and Al Seef in Dubai, Salem Al Mutawa Mosque in Khorfakkan, Hisn Khorfakkan, Najd Al-Maqsar Village and Bait Al Naboodah in Sharjah, Mleiha Archaeological Center, Masfout Castle and Heritage District in Ajman, Al Jazeera Al Hamra and Dhayah Fort in Ras Al Khaimah.

Read: UAE tourist visa requirements and process in 2024

Bazaar Markets

The website takes visitors on a journey through some of the most popular bazaar markets. This includes the Abu Dhabi’s Souq Al Qattar, Souq Al Zafarana, and Carpet Souk, Dubai’s Ripe Market, Souk Al Ras, Naif Souk and Al Fahidi Souk, Friday Market in Fujairah, Souq Saleh in Ajman, Sharjah’s Souk Al Bahar, Souq Al Shanasiyah, and Souk Al Arsah, as well as Ras Al Khaimah’s the Palm Market and the Kuwait Souq Market.

Glamping sites

The ‘World’s Coolest Winter’ campaign website highlights some of the best glamping sites in the country including Jebel Hafeet Desert Park and Al Quaa Desert in Abu Dhabi. It also features Sedr Trailers Resort, Sonara Camp, Al Maha Desert Resort and Hatta Dome Park in Dubai. Moreover, the website includes Al Faya Retreat, Mysk Kingfisher Retreat, Moon Retreat, Al Badayer by Sharjah Collection, and the Chedi Al Beit Sharjah. It also sheds light on the Bear Grylls Explorers Camp in Ras Al Khaimah, The Retreat Fujairah Resort, Siniyah Island camp, and Casa Mikoko chalets in Umm Al Quwain.

For more news on hospitality and tourism, click here.

The stories on our website are intended for informational purposes only. Those with finance, investment, tax or legal content are not to be taken as financial advice or recommendation. Refer to our full disclaimer policy here.