Miral, a premier creator of immersive destinations and experiences in Abu Dhabi, has joined forces with e& enterprise, the digital transformation arm of e&, to launch the Yas Island Metaverse initiative.
This project aims to utilize the metaverse to showcase business event venues on Yas Island, along with highlighting various attractions and experiences available at the destination, including theme parks, hotels, restaurants, and entertainment facilities.
Innovative virtual experience
By employing state-of-the-art metaverse technologies, e& enterprise will create a detailed 3D map of Yas Island, integrating it into a fully immersive virtual experience. This platform will allow potential business partners to explore the island’s offerings and amenities, providing a comprehensive preview of their business events and conferences while generating excitement for their upcoming visits.
Read more: Abu Dhabi’s Yas Island welcomes over 34 million visits in 2023, says Miral
Strategic goals
Jonathan Brown, chief portfolio officer of Miral, emphasized the collaboration’s goal of showcasing Yas Island’s unmatched capabilities in hosting memorable business events. He also noted that this partnership aligns with their mission to position Yas Island as a premier global destination and reinforce Abu Dhabi’s status in the MICE sector.
Commitment to innovation
Salvador Anglada, chief executive officer of e& enterprise, expressed enthusiasm about partnering with Miral for the Yas Island Metaverse project. Furthermore, he highlighted the initiative as a testament to their dedication. It shows their commitment to expanding the possibilities of metaverse technology. This effort aims to reshape the technological landscape in the region.
Enhancing event planning
This digital platform will further provide global clients with real-time virtual access to Yas Island’s event spaces. In addition, the platform features a gamified experience with avatars. It enhances the efficiency of event planning for organizers. They can explore venues, design experiences, and collaborate with Yas Island’s events team in an interactive virtual setting.
Realistic and engaging simulation
Utilizing advanced 3D modeling and real-time interaction tools, the project creates a realistic and engaging simulation that can be accessed directly through web browsers. Additionally, the metaverse solution will transform the experience for potential business clients. Also, it will seamlessly incorporate targeted advertisements and promotional content within the environment.
Setting new standards
Moreover, the Yas Island Metaverse project offers a unique and interactive experience. It is poised to set a new benchmark for destinations showcasing business event capabilities. This will support increased visitation. In addition to attracting visitors, the project is expected to enhance local tourism and contribute to the region’s overall economic growth.
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