Yas Island and Saadiyat Island saw a surge in visitors over the summer period, further consolidating their position as must-visit destinations for families and visitors from around the world, Miral recently reported.
Yas Island, the UAE’s leading leisure and entertainment destination, witnessed a significant increase in domestic and international visitors, recording a 72 percent increase in visitation to Yas Theme Parks from GCC countries, and a 24 percent increase in visitors from India.
“We are thrilled with the success Yas Island and Saadiyat Island have achieved this summer. Their remarkable performance has truly elevated this season into one of the most vibrant and high-demand periods in Abu Dhabi’s tourism calendar,” stated Mohamed Abdalla Al Zaabi, group CEO of Miral.
Hotels on Yas Island recorded an 83 percent occupancy rate throughout the summer season with a 29 percent increase in international hotel guests and a 90 percent hotel occupancy rate in August 2024 alone.
Saadiyat Island’s guest numbers grow 19 percent
Meanwhile, Saadiyat Island, home to beaches, resorts, and cultural experiences, continued to draw visitors from around the world. The island recorded an occupancy rate of more than 65 percent over the summer, with a 73 percent occupancy in August 2024. Saadiyat Island’s summer hotel occupancy rose by 13 percent compared to 2023, with international hotel guest arrivals growing by 19 percent.
“The impressive occupancy rates and increase in visitation reflect our ongoing efforts to position Yas Island as a global destination for entertainment and leisure, and Saadiyat Island as a leading beach, nature, and cultural destination. We remain committed to creating exceptional experiences for our guests while contributing to Abu Dhabi’s economic growth,” he added.
Key marketing initiatives
Miral has introduced several initiatives to promote tourism in the islands. Notably, actor Ryan Reynolds was named Yas Island’s third chief island officer (CIO), utilizing his influence to further elevate the island’s appeal on the global stage.
For the second year in a row, Yas Island also collaborated with the Kuwaiti group Miami Band to release a summer version of their song AACHAW. The track has ignited a wave of popularity across the GCC, drawing visitors from across the region.
Read: Etihad Airways flies 1.6 million travelers in September as it serves more destinations
Major summer events
This summer, Yas Island hosted a range of major events, further cementing its position as a leading entertainment destination. Yas Theme Parks hosted summer festivities for families, with special events and interactive experiences. Meanwhile, Yas Bay Waterfront offered a selection of events, fireworks, and upscale dining experiences. As the largest mall on the island, Yas Mall offered a mix of entertainment, shopping, and dining experiences attracting thousands of visitors with exclusive summer promotions, extended shopping hours, and family-friendly activities.
This summer’s results underscore Yas Island and Saadiyat Island’s positions as leading destinations for leisure, entertainment, and luxury, welcoming guests from all corners of the world.
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