GCC

Signing occurred during the "state visit" of His Majesty Sultan Haitham bin Tarik to the Netherlands

Notable initiatives include Qatar’s ‘Amaze Yourself‘, Saudi Arabia’s ‘The Land is Calling‘, and the UAE’s ‘Dubai, What’s Not to Love?'

The region recorded the strongest relative increase in international arrivals in 2023, with visitor numbers reaching 83 percent of pre-pandemic levels

The sector's contribution to the Gulf's GDP is expected to reach 13.3 percent in 2034, with a value of $371.2 billion

85 percent of sports executives expect double-digit growth in women’s sports revenues over the next 3 to 5 years

AlUla in Saudi Arabia, Kuwait City in Kuwait, and Manama in Bahrain have emerged as notable contenders
