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Notable initiatives include Qatar’s ‘Amaze Yourself‘, Saudi Arabia’s ‘The Land is Calling‘, and the UAE’s ‘Dubai, What’s Not to Love?'

Key differentiators include ultra personalized service, memorable experiences, and strategic partnerships

Creating world-class and unique experiences that elevate living and travel standards

Makkah leads Saudi tourism surge with 1,030 new hospitality licenses

ATM 2025 will highlight Saudi Arabia’s expanding tourism sector and forward-looking vision

Business travel in the MENA region rose by 50 percent in Q1 2025 compared to Q1 2024

The opening of 16 new hotels across the seven emirates in 2024 took the total number of hotels in the country to 1,251

Surge was fueled by a 13.8 percent increase in inbound visitor spending compared to 2023

UAE and GCC accounted for 48 percent of registrations

Events highlight Dubai's crucial position as a global hub for knowledge exchange, innovation, and economic opportunity

This initiative seeks to create a welcoming environment for Emirates’ crew members

The expanded flight schedule offers more chances to reunite, celebrate, and enjoy leisure getaways