ATM 2023: Interview with Berthold Trenkel, COO of Qatar Tourism
Berthold Trenkel, COO of Qatar Tourism, discussed the recent efforts made by Qatar Tourism to boost the influx of visitors into the country. According to him, the FIFA World Cup has played a significant role in accelerating the growth of tourism, and as a result, Qatar is set to witness its biggest year in terms of tourism in history. As of Q1 2023, the country has achieved record-breaking numbers in visitors’ arrivals, surpassing 1 million visitors. Trenkel also highlighted Qatar Tourism’s commitment to sustainability, as well as their focus on utilizing technology such as the Hayya app and other initiatives.