ATM 2023: Master planning AlUla to attract 2 million tourists in just over a decade

During an interview Economy Middle East held with Melanie de Souza, Executive Director of Marketing at The Royal Commission for AlUla, we asked what initiatives are being implemented to make AlUla a leading tourist destination.

As a boutique heritage nature-based and cultural destination, AlUla has a target of 2 million tourists by 2035.

To know more about how this target is master-planned, watch the video here.