Company culture is a set of shared values and practices that define an organization, both internally for its workforce and externally as part of its image. The more defined one’s company culture is, the more likely these organizations will have engaged and highly inspired employees.
Importance of company culture
Having a strong corporate culture is important for a company to be successful and for various other reasons, such as motivating employees to perform to the best of their abilities.
A strong company culture can also inspire employees to feel committed to their work because they feel part of a community driven by the same principles and values.
Moreover, employees are most productive when they feel like valued team members and that their work creates an impact and contributes to a bigger purpose.
Another reason why it is important to have a solid company culture is because it fosters loyalty. Employees who enjoy their job would want to stay in a company long-term. Loyalty may also improve the public’s perception of the company because it is a workplace where people love to stay and grow professionally.
Read: Amazon MENA: A supportive work culture vital for success
Best practices
One good example of a company with a strong company culture is Zoom, a widely known platform for audio and video conferencing, collaboration, chat, and webinars. This company created a happiness crew to help maintain a tight-knit culture as the organization grows. Zoom makes a conscious effort to encourage its people to build relationships within the company and appreciate one another.
Another excellent example is Google. Google is renowned for its impressive employee benefits, bonuses, benefits, and workspaces. The company is known to employ only the cream of the crop, giving its workforce a sense of pride. Moreover, Google fosters an environment where every voice is heard, making employees feel valued.
In the UAE, some of the best companies known for their excellent corporate culture include Dubai Police, DHL and Chalhoub Group. They were among the companies which won the Best Workplaces in the UAE™ last year given out by management consultancy Great Place to Work, which compiles the survey in 60 countries.
Advantages and benefits
Having and nurturing a strong company culture has several benefits, including:
Employee retention
Company culture plays an instrumental role in attracting and retaining the right talent for an organization. A well-defined culture will attract people who resonate with that identity and have the same values and principles.
Conflict resolution
When employees share the same basic core values, it becomes easier for them to resolve conflict. The employees have a better chance of understanding each other because they have the same values and principles.
Improved coordination
With a strong company culture, communication within the organization is better facilitated. Employees are not afraid to voice their opinions and share information that can contribute to the company’s growth.
Final Thoughts
Company culture can have a massive impact on your professional career, even your entire way of life, so it is vital that you resonate with the organization you work for.
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