With around 1.3 billion international arrivals, 2023 was a milestone year for the global tourism sector. This figure is 88 percent of pre-pandemic levels, according to the UNWTO World Tourism Barometer. UNWTO stands for United Nations World Tourism Organization. But where did all these travelers go in the past year? This article rounds up the 10 most visited cities in the world in 2023, highlighting the vibrant atmosphere and constant activity that make each a busy city worth exploring.
Introduction to Visited Cities
The world is home to numerous cities that attract millions of visitors every year. These cities offer a unique blend of culture, history, and natural beauty, making them must-visit destinations for travelers. From the bustling streets of Bangkok to the romantic canals of Venice, each city has its own distinct character and charm. In this article, we will explore the most visited cities in the world, highlighting their tourist attractions, rich history, and cultural heritage. Whether you’re drawn to the vibrant street markets of Asia, the iconic landmarks of Europe, or the stunning beaches of the Americas, there’s a city out there waiting to be discovered.
Where global tourism is headed
In 2023, the tourism sector came back strong, driven by emerging tourism trends. The Middle East, in particular, was the only region to have already achieved tourism recovery, surpassing pre-pandemic levels. It hit 22 percent above 2019 figures.
UNWTO estimates that the world will fully recover and return to pre-pandemic figures by 2024. This is on the back of consumers releasing any remaining pent-up thirst for travel, coupled with increased air connectivity. The stronger recovery of Asian destinations, some of the most visited globally, will also contribute to this development.
“The latest UNWTO data underscores tourism’s resilience and rapid recovery, with pre-pandemic numbers expected by the end of 2024,” said UNWTO Secretary-General Zurab Pololikashvili.
“The rebound is already having a significant impact on economies, jobs, growth and opportunities for communities everywhere. These numbers also recall the critical task of progressing sustainability and inclusion in tourism development,” he added.
Regional tourism hotspots
The world is home to numerous regional tourism hotspots that attract millions of visitors every year, each offering the vibrant atmosphere of a busy city. These hotspots offer a unique blend of culture, history, and natural beauty that sets them apart from other destinations. Some of the most popular regional tourism hotspots include:
- Southeast Asia: Known for its vibrant cities, stunning beaches, and ancient temples, Southeast Asia is a treasure trove of experiences. From the bustling streets of Bangkok and the serene beaches of Bali to the historic temples of Angkor Wat, this region offers something for every traveler.
- The Mediterranean: Famous for its rich history, delicious cuisine, and picturesque coastlines, the Mediterranean is a dream destination. Whether you’re exploring the ancient ruins of Greece, savoring Italian pasta in Rome, or lounging on the beaches of the French Riviera, the Mediterranean promises an unforgettable journey.
- The Americas: Home to diverse cultures, breathtaking landscapes, and world-class cities, the Americas are a vast playground for travelers. From the vibrant streets of New York and the natural wonders of the Grand Canyon to the cultural richness of Mexico City and the pristine beaches of the Caribbean, there’s no shortage of adventures to be had.
- The Middle East: A region steeped in history and tradition, the Middle East offers a fascinating blend of the old and the new. Modern cities like Dubai and ancient ruins like Petra coexist, providing a unique travel experience. The region’s rich cultural heritage and stunning landscapes make it a must-visit.
- Africa: A continent of incredible diversity, Africa boasts savannas, deserts, and vibrant cities. Whether you’re on a safari in Kenya, exploring the pyramids of Egypt, or enjoying the cosmopolitan vibe of Cape Town, Africa’s allure is undeniable.
Each of these regional tourism hotspots has its own unique charm and attractions, making them must-visit destinations for travelers from around the world.
Most visited cities in the world in 2023
These are the cities that welcomed the most tourists last year according to tourism statistics. Figures are based on the latest available reports from prominent firms such as Mastercard, which contribute to tourism rankings. Note that these numbers don’t fully reflect 2023 data.
1. Hong Kong, China
Tourist arrivals: 26.6 million
Hong Kong, a special administrative region (SAR) of China, boasts a stunning skyline and vibrant street markets. With an efficient transport system, the busy city — made up of different islands — is a premier destination for tourists who want to taste rich cultural heritage and culinary world. Annually, holidays like Labor Day and National Day Golden Week attract substantially more tourists. According to Hong Kong Tourism Board Executive Director Dane Cheng, the “Hello Hong Kong” tourism campaigns have helped the city revitalize its tourism sector post-pandemic.
2. Bangkok, Thailand
Tourist arrivals: 21.2 million
The Thai capital has been the most visited busy city in the world in recent years. Though it fell to the second spot, Bangkok remains attractive, enticing over 21 million tourists in 2023. Most of its visitors are from Malaysia, China, South Korea, India and Russia. Last year, tourist spending reached $33.6 billion in the county, according to data from its Ministry of Tourism and Sports. A thriving night scene, delectable cuisine, and affordable prices are some of the things that make it appealing to travelers. It also has several historical sites, including Buddhist temples. Checking out floating markets and riding elephants are also must-try experiences.
3. London, United Kingdom
Tourist arrivals: 19.2 million
Home to the Big Ben, London Eye and Buckingham Palace, London is a leading busy city in Europe and globally. Historical and cultural spots such as the Westminster Abbey and the Royal Opera House are also found here. With its bustling tourism scene, its hospitality sector has also grown. In fact, it recorded a value of $59 billion, surpassing pre-pandemic levels and outperforming the rest of the UK. One major driver is live music, wherein millions have watched Harry Styles and Beyoncé concerts, among others.
4. Singapore
Tourist arrivals: 16.6 million
The city-state of Singapore is one of the most famous Asian destinations. It’s a tourist magnet, attracting over 16 million foreigners — a figure substantially higher than its total population, which is under 6 million. Chinese, Indonesians and Australians are among the most frequent visitors. Besides tourism, the city’s business landscape and medical system are also commendable, making it even more enticing for foreigners. The “Garden City” has several innovative attractions, including Gardens by the Bay, Merlion and the world-class hotel Marina Bay Sands.
5. Macau, China
Tourist arrivals: 15.4 million
Another SAR of China, Macau is a busy city that offers architectural wonders and mouthwatering cuisine. Some of their must-try foods are egg tarts and pork chop buns. However, most of its tourists come to Macau for one big reason: its entertainment scene. In particular, its casinos are huge contributors to its tourism boom. With its gambling galore, the megalopolis has rightfully earned the moniker Las Vegas in the East and Monte Carlo in Asia.
6. Dubai, United Arab Emirates
Tourist arrivals: 14.9 million
Dubai is the most visited busy city in the Middle East and the only city from the region to enter the list. From its beginnings as a desert port, Dubai has become a sprawling city with an iconic skyline, famous landmarks (including Burj Khalifa), vibrant neighborhoods, and world-famous shopping centers. It’s also home to the world’s largest traditional gold market or souk. Thanks to its well-built infrastructure and transportation system, navigating the city as a tourist is efficient. It also takes pride in being a constant in various lists of top global destinations. According to Tripadvisor’s 2023 Travellers’ Choice Awards, the city is the most popular spot for holidaymakers.
Read: Dubai’s tourism sector key to economic expansion, says Sheikh Mohammed
7. Paris, France
Tourist arrivals: 14.4 million
Paris, the city of light and love, is among the most attractive destinations worldwide. It has a slew of popular landmarks, including the Eiffel Tower, the Arc de Triomphe, The Louvre Museum and the Notre Dame Cathedral. Apart from its romantic ambiance, it has an epic nightlife where good food and good music blend. During the day, tourists can explore charming cafés and several other historical sites. However, in time for the Paris Olympics, the city has begun charging tourism taxes, making traveling there even more expensive.
8. New York, USA
Tourist arrivals: 12.7 million
As one song describes, New York is a busy city, a “concrete jungle where dreams are made of.” Skyscrapers and landmarks grace its skyline‚ from the Empire State Building and Rockefeller Center to the One World Observatory and the Statue of Liberty. It also has something for everybody: Art and culture enthusiasts can get their fill at The Metropolitan Museum of Art while nature lovers can stroll around Central Park. For food lovers, Chinatown and Little Italy are the places to go. Fifth Avenue covers shopping, while cultural attractions and music venues dot several neighborhoods in the city. Tourists who are into sports can check out the likes of Yankee Stadium, Citi Field and other notable venues.
9. Shenzhen, China
Tourist arrivals: 12.6 million
Located in the Chinese province of Guangdong, Shenzhen is a busy city adjacent to Hong Kong. It’s known as the first Special Economic Zone in the country. And with its natural beauty and pleasant weather, it isn’t surprising that many travelers want to experience its allure firsthand. The city boasts 271 kilometers of stunning coastline. It also has a bustling metropolitan scene filled with entertainment hubs, cultural attractions and food streets. It has also earned the nickname “China’s capital of theme parks,” helping it attract tourists with a family-oriented itinerary.
10. Kuala Lumpur, Malaysia
Tourist arrivals: 12.3 million
Malaysia’s capital and largest busy city rounds up this list of the most visited countries in the world. It’s a melting pot, welcoming different races and cultures. Years ago, the city was a British colony. And until today, this history manifests in the kind of buildings that lace its thoroughfares. Thanks to its being a multiracial city, travelers can also indulge in several types of cuisine. Apart from temples, Kuala Lumpur also takes pride in other famous sites, such as Petronas Twin Towers and Batu Caves.
Other notable cities where tourists flock include:
- Madrid, Spain
- Tokyo, Japan
- Amsterdam, the Netherlands
- Seoul, South Korea
- Berlin, Germany
- Istanbul, Türkiye
- Milan, Italy
- Bali, Indonesia
- Makkah, Saudi Arabia
- Taipei, Taiwan
Top 5 most visited cities in Europe
Europe is a popular destination for tourists, with many cities attracting millions of visitors every year. Here are the top 5 most visited cities in Europe:
- Paris, France: The City of Light is famous for its iconic landmarks such as the Eiffel Tower, the Louvre, and Notre Dame Cathedral. Visitors can enjoy the city’s romantic atmosphere, fine dining, and luxury hotels. Paris’s rich history and cultural heritage make it a perennial favorite among travelers.
- London, United Kingdom: The British capital is a major cultural and commercial center, attracting visitors with its famous landmarks such as the Tower of London, Buckingham Palace, and the British Museum. London’s blend of historical sites and modern attractions ensures there’s something for everyone.
- Rome, Italy: The Eternal City is known for its rich history, stunning architecture, and world-class art. Visitors can explore the Colosseum, the Vatican, and indulge in delicious Italian cuisine. Rome’s ancient ruins and vibrant street life make it a captivating destination.
- Barcelona, Spain: The capital of Catalonia is famous for its modernist architecture, beaches, and vibrant nightlife. Visitors can explore the works of Gaudí, visit the Sagrada Família, and enjoy the city’s cosmopolitan atmosphere. Barcelona’s unique blend of culture and leisure activities attracts millions each year.
- Amsterdam, Netherlands: The Venice of the North is famous for its canals, art museums, and liberal attitude. Visitors can explore the Rijksmuseum, the Anne Frank House, and enjoy the city’s laid-back atmosphere. Amsterdam’s picturesque scenery and rich cultural offerings make it a top European destination.
The most visited city in the world
According to various sources, including Mastercard’s Global Destination Cities Index, the most visited city in the world is Bangkok, Thailand. With over 22 million international visitors in 2023, Bangkok is a bustling metropolis that offers a unique blend of culture, history, and entertainment. Visitors can explore the city’s vibrant street markets, visit the Grand Palace, and indulge in delicious street food. Bangkok’s dynamic atmosphere and diverse attractions make it a magnet for travelers from around the globe.
Planning your trip to the most visited cities in the world
Planning a trip to the most visited cities in the world can be a daunting task, but with some insider knowledge, you can make the most of your journey. Here are some tips to help you plan your trip:
- Research, research, research: Before you start planning your trip, research the cities you want to visit and the activities you want to do. Look for travel guides, blogs, and reviews to get an idea of what to expect. This will help you create a well-rounded itinerary.
- Plan ahead: Book your flights, accommodation, and activities well in advance to avoid peak season prices and availability issues. Popular destinations like Dubai and Paris can get crowded, so early planning is key.
- Be flexible: Be prepared for changes in your itinerary and don’t be afraid to try new things. Sometimes the best experiences come from spontaneous decisions.
- Pack smart: Pack light and bring only the essentials, but also be prepared for different weather conditions and cultural norms. For instance, while visiting cities in the Middle East, it’s important to dress modestly.
- Stay safe: Take necessary precautions to stay safe while traveling, such as researching your accommodation and transportation options and staying aware of your surroundings. Always have a copy of important documents and emergency contacts.
By following these tips, you can ensure a smooth and enjoyable trip to the most visited cities in the world. Happy travels!
Frequently Asked Questions (FAQs)
Q: What are the most visited cities in the world?
A: According to various sources, the most visited cities in the world include Bangkok, Paris, London, Dubai, and Singapore.
Q: What makes a city a popular tourist destination?
A: A city’s rich history, cultural heritage, and natural beauty are just a few factors that make it a popular tourist destination. Other factors include its strategic location, tourist attractions, and luxury hotels.
Q: Which city is the most visited in Europe?
A: Paris, France is the most visited city in Europe, attracting over 19 million international visitors in 2023.
Q: What is the most visited city in Asia?
A: Bangkok, Thailand is the most visited city in Asia, attracting over 22 million international visitors in 2023.
Q: How many international visitors does the world’s most visited city attract?
A: The world’s most visited city, Bangkok, Thailand, attracts over 22 million international visitors every year.
Final thoughts
With the most visited cities in the world drawing millions of tourists, it’s safe to say that the global tourism sector has had a stellar 2023. Though Hong Kong, Bangkok, London, Singapore, and Macau are some of the most popular, many other gems are waiting to be discovered. This continued interest in diverse destinations sets the stage for an exciting future in travel. The year 2024 is poised to be a landmark one, with the UNWTO expecting the industry to hit pre-pandemic figures.
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