Artificial intelligence (AI) has risen as a transformative force, with its popularity surging in the last 12 months.
Data gathered by Finbold show that global interest in the keyword ‘How to use AI’ on Google Trends skyrocketed by 507% between August 2022 to August 2023.
Towards the end of July, the keyword had garnered a popularity score of 85. This is a significant increase over the 14 it scored in the week ending on August 14, 2022. Meanwhile, the peak popularity score of 100 was achieved during the week ending on June 11, 2023.
Meanwhile, Finbold’s study shows Singapore ranked the highest in terms of search origin, with a popularity score of 100. Nigeria was second with 96. China claimed the third spot with a score of 92. Occupying fourth position is Myanmar, with a popularity score of 86, while Ghana secured the fifth position with 78.
Read: First Arabic ChatGPT launched to boost AI-driven offerings
Popularity of AI
The research report highlighted the basic driver in the demand for AI. According to Finbold, “The paramount allure of AI lies in its scalability, offering virtually boundless potential. Improved algorithms, increased computational power, and a wealth of data have converged to enable AI systems to evolve from novelties into sophisticated tools that can potentially tackle complex problems, optimize processes, and enhance decision-making.”
Overall, the rapid increase in the popularity of AI comes with challenges like ethical concerns about biased content, job loss, and responsible use. “Society’s ability to address these issues will shape how AI’s potential benefits are realized as it evolves,” the report added.
Building on ChatGPT’s success
Moreover, Finbold confirmed that the proliferation of consumer-oriented generative AI programs like Google’s Bard and OpenAI’s ChatGPT propelled the popularity of AI.
Tools like ChatGPT comes with a user-friendly interface and compatibility with multiple platforms. These tools facilitate the integration of AI-powered solutions into everyday tasks. Notably, Finbold’s report showed that the demand for ChatGPT on Google reached an all-time high in January, with China emerging as a prominent source of interest.
The emergence of generative AI has also brought about a paradigm shift in the creative process. This has opened up new avenues and prospects for both businesses and individuals.
In response to the growing desire for personalized experiences, enterprises have begun harness the power of generative AI technologies to craft tailor-made content that aligns with individual preferences.
This includes generating individualized product recommendations, devising distinctive marketing campaigns and designing interactive user interfaces.
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