Al Hokair Group opens first Monopoly Lifesized in Saudi
Saudi Arabia’s hospitality company Al Hokair Group for Tourism and Development teamed up with The Path Entertainment Group as part of their existing licensing agreement partnership with global branded entertainment firm, Hasbro, to bring Monopoly Lifesized to millions of people in Riyadh for the first time. It is the first time Monopoly Lifesized has been licensed outside of the United Kingdom.
Open now in Riyadh, Monopoly Lifesized is an interactive 80-minute, physical version of the world’s favorite board game suitable for all ages; families, friends, and children. It features real-life representations of the Tokens from the board game acting as the players’ guides. Monopoly Lifesized will be a permanent attraction located at the BLVRD World, Riyadh, and with many other locations to follow.
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Mr. Mohamed Attia, Al Hokair Group’s Entertainment General Manager said: “Monopoly Lifesized is built as a hybrid of escape rooms, board games, and team challenges.”
Matt Proulx, Vice President of Location Based Entertainment at Hasbro, welcomed the collaboration with Al Hokair Group, saying: “At Hasbro, we recognize immense brand-building opportunities, as part of our Blueprint 2.0 strategy.”