Coming from a family of achievers, PRYPCO founder and CEO Amira Sajwani is a natural high-flier, leaving an indelible mark in an industry dominated by men. But she is also creating a legacy of her own and leading others to dream with confidence, resilience and the right vision.
In business circles and in the community, you are regarded as an inspiring figure for women in business. How do you view your role as a leader in transforming the real estate market, and what’s the most rewarding part of founding PRYPCO?
I hope that what I do inspires not only my daughters but also women everywhere who are considering a career in real estate and looking to make their mark. My goal is to show them that success in this industry is achievable with confidence, resilience, and the right vision. The most rewarding part of founding PRYPCO has been seeing an idea transform into a reality — one that over 50,000 clients believe in and trust.
Whether it’s PRYPCO Blocks, our exclusive secondary market platform PRYPCO One, PRYPCO Golden Visa, or PRYPCO Mortgage, we’ve built a comprehensive ecosystem that is revolutionizing property investment. Seeing it all come together, PRYPCO is truly becoming the go-to platform for real estate solutions.
Read: Spreading her wings: Amira Sajwani on continuing a family legacy
As a woman leader in a traditionally male-dominated industry, what challenges have you faced while establishing, and now managing PRYPCO? How do you feel the industry has changed in terms of inclusivity and opportunities for women?
I never saw being a woman in real estate as a challenge. Growing up with my three brothers — Ali, Abbas, and Mehdi — I was always encouraged to pursue my ambitions with confidence. Their support shaped my mindset, allowing me to navigate this industry with ease and determination. That said, the real estate sector in the UAE is evolving rapidly, with more opportunities for women than ever before.
A great example is the recent She Pioneers initiative by the Dubai Land Department, which celebrated women’s achievements in real estate in the presence of Her Highness Sheikha Latifa bin Hamdan Al Maktoum. This initiative reflects the UAE’s progressive leadership, which has always championed inclusivity across all industries. As women, we are fortunate to be part of a nation that continuously empowers us and paves the way for future generations.
How important is technology in achieving transparency in the real estate market, and what role does it play in PRYPCO’s ecosystem?
Technology is really a game-changer in enhancing transparency within real estate. A prime example is Dubai’s new Smart Rental Index, which uses artificial intelligence and a building classification system to provide accurate, fair rental valuations. This initiative increases market transparency, minimizes disputes, and aligns with Dubai’s Digital Strategy and Real Estate Sector Strategy 2033 — reinforcing the city’s vision for a tech-driven real estate landscape.
At PRYPCO, technology is at the core of everything we do. Our platform offers a seamless, secure, and fully transparent experience for investors and buyers. By leveraging advanced technology, we empower users with data-driven insights, streamlined transactions, and a user-friendly interface — making real estate investment more accessible than ever before.
What specific changes or innovations do you believe will redefine the real estate landscape in the coming years, and how is PRYPCO contributing to this shift?
One of the biggest transformations we’re seeing is the rise of fractional ownership, which is set to revolutionize property investment. It opens doors for individuals who may not have traditionally considered real estate as an investment option, providing liquidity and accessibility in ways never seen before.
While the market is still evolving, PRYPCO is already leading the charge. Our platform is built to be fast, efficient, transparent, and fully regulated by the Dubai Financial Services Authority (DFSA) — ensuring trust and security at every step.
Through cutting-edge technology, we are making property investment more liquid, accessible, and efficient, shaping the future of real estate with a model that aligns with modern investment behaviors and market needs.
Looking ahead, what legacy do you want PRYPCO to leave in the real estate industry? And where do you see PRYPCO positioning itself within the larger real estate and development landscape?
The legacy I want PRYPCO to leave is simple: Real estate should be accessible to all. Our mission is to break down traditional barriers and democratize property investment, making it easier for anyone to participate in the market — whether through fractional ownership, full acquisitions, or investment opportunities tailored to their needs.
Within the larger real estate landscape, PRYPCO is positioned to be a key innovator, bridging the gap between technology and property investment As the real estate industry moves towards digitalization, increased liquidity, and regulatory advancements, PRYPCO will continue to lead the way with a platform that is transparent, efficient, and fully regulated. We’re not just adapting to change — we’re driving it, redefining how people engage with real estate, making transactions faster, simpler, and more accessible than ever before.
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